Creative Strategist

**Build, Scale & Operate Leading DTC Brands alongside A-Players** ================================================================= **Maneuver Marketing** ---------------------- Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of [The Financial Times](https://www.ft.com/high-growth-asia-pacific-ranking-2023), as they ranked us among APACs top High-Growth Companies. We have also been awarded [2nd place on the E50 Awards](https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/), jointly organised by The Business Times and KPMG in Singapore. **This is just the beginning of our journey, and you could be part of the next stage of our growth!** **Your Next Role** ------------------ As a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence. Working across multiple platforms & channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue. **What You’ll do** ------------------ ### **Build, Improve & Maintain Research Infrastructure** * Creating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points. * Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly. * Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format. * Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses. * Improving the research infrastructure over time so it compounds instead of becoming a static swipe file. * Connecting research outputs directly to creative performance and winner generation. **Establish, Improve & Maintain the Creative Testing Process** * Building structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs. * Designing test matrices that allow the team to isolate variables and understand what is driving performance. * Creating a high-velocity testing cadence with consistent launches and systematic iteration. * Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations. * Connecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints. * Scaling winning concepts across new formats, funnels, channels, geographies, and products. * Maintaining clear documentation of what has been tested, what has worked, and what should be tested next. ### **Create, Improve & Maintain Briefs Across SKUs to Achieve Run Rate and Efficiency Targets** * Creating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage. * Ensuring every brief is grounded in customer insight, research, performance data, and business priorities. * Building reusable briefing systems that allow winning concepts to be adapted across SKUs and formats. * Translating research and test learnings into repeatable creative frameworks. * Mapping creatives to ToFu, MoFu, and BoFu stages with clear strategic intent. * Creating briefs that help designers, copywriters, editors, and media buyers execute faster with fewer revisions. * Improving briefing quality over time based on performance outcomes. ### **Design, Improve & Maintain Creative Production Workflows** * Designing clear workflows from research → brief → production → QA → launch → analysis → iteration. * Creating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel. * Defining ownership, handoffs, SLAs, and quality standards across creative production. * Identifying and removing bottlenecks before they slow down output. * Improving production speed without sacrificing creative quality or strategic clarity. * Working with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence. * Continuously improving and automating the production system where possible. **Leverage Pod and Cross-Functional Teams to Solve Performance and Production Bottlenecks** * Working closely with media buyers, creative teams, growth, operations, product, and other stakeholders to diagnose performance and production issues. * Identifying bottlenecks early, before they affect scaling. * Coordinating fast resolution across teams when creative output, testing velocity, or performance is blocked. * Translating performance issues into clear creative or operational action steps. * Ensuring learnings are shared across teams and channels. * Helping scale creative output across multiple acquisition channels (e.g. Meta, Google, Tiktok, and other relevant channels. **How you’ll Succeed** ---------------------- * Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages shares and positive interactions. * Improve key conversion metrics, including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV). Through thoughtful A/B testing and design enhancements, you’ll support sustained, efficient growth reflected in a favorable blended spend-to-ROAS ratio. * Deliver ad concepts that meet or exceed campaign standards, maintaining a high ad grade success rate across tests. **What You Bring** ------------------ * 5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data. * Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions. * Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals. * Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics. * A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives. * Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated.