Highmark Health

This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle. This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys—including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau ispreferred. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Travel regularly from the office to various work sites or from site-to-site

The Visual Communications Associate is responsible for designing and producing compelling visual content for internal and external communication channels. The role focuses on graphic design, video editing, and maintaining brand consistency across digital platforms.

This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys—including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau is preferred. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.

A leading health services company is looking for a Marketing Operations Expert to manage the development of marketing materials. This role involves strategic campaign planning, collaboration with stakeholders, and ensuring compliance with marketing guidelines. The ideal candidate needs a Bachelor's degree or relevant experience, along with 3 years in marketing communications. This position offers hybrid or remote options and has a salary range between $57,700 and $107,800, depending on qualifications and experience. #J-18808-Ljbffr