Senior Digital Marketing Analyst

Description : JOB SUMMARY The SeniorMarketing AnalyticsAnalyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle. This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys—including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau ispreferred. ESSENTIAL RESPONSIBILITIES Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilitiesEnsures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.Other duties as assigned or requested. QUALIFICATIONS: Required High School Diploma or GED5-10 years of relevant, progressive experience in the area of specialization Preferred 5–10 years in marketing analytics, digital analytics, or customer analytics.Experience inhealthcare, payer/provider environment, or other regulated industries (preferred).Proventrack recordanalyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms.Experience with Adobe Web SDK or Tealium/Freshpaintevent instrumentation.Background in behavioral science, marketing science, or healthcare consumer experience.Exposure tomachine learning operations (MLOps) or automated model scoring.Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS). Technical Skills Advanced SQL(window functions, CTEs, analytical modeling). Tableau / Tableau Next(LOD expressions, parameters, data modeling, AI-driven insights). Experience with at least one major CDP/marketing cloud: Salesforce:MCI (Datorama), MCE (Engagement), Data Cloud Adobe:AEP (RTCDP), CJA Strong data wrangling skills (Dataiku,Pythonor R preferred). Analytical Skills Strong foundationin statistics: regression, hypothesis testing, forecasting, experimental design. Hands-on experience with multichannel attribution and media performance evaluation. Ability to build and interpret predictive models and customer segmentation. Domain Expertise Understanding ofhealthcare marketing (enrollment flows, provider networks, Medicare AEP/OEP). Familiarity with HIPAA, PHI, consent management, and data governance best practices. SKILLS Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.Exceptional communication andinsightstorytelling ability.Strong stakeholder engagement skills—comfortablepresenting tomarketing, product, and executive leadership.Highly organized and comfortable operating in a fast-paced, matrixed environment.Language (Other than English): None Travel Requirement: 0% - 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type Office-based Teaches / trains others regularly Occasionally Travel regularly from the office to various work sites or from site-to-site Rarely Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required Yes Lifting: up to 10 pounds Constantly Lifting: 10 to 25 pounds Occasionally Lifting: 25 to 50 pounds Rarely Pay Range Minimum: $72,700.00Pay Range Maximum: $116,600.00Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. 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