Directive Consulting

Position Overview Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Communicate weekly with vendors and operational partners to ensure task alignment and work quality Drive referrals through strong client relationships and professional networking Develop and build client strategies each quarter Create, maintain, and optimize budgets for multi-channel paid media campaigns Deeply understand client positioning and unique value propositions Ensure accurate lead routing within a CRM Leverage the value of Programmatic campaigns Manage personal productivity and overall utilization Collaborate with the Associate Director to meet internal and client goals Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads focusing on keyword research, ad copywriting, and audience targeting 3+ years of experience at a performance/digital marketing agency Proven experience working with B2B SaaS/tech clients in an agency environment Deep expertise in paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) Benefits & Perks Bonus & Perks: Annual bonus based on tenure and an Annual Anniversary Trip with peers and executive leadership.

As we grow across all three divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something. The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Social deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets. 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and moreProficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreStrong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title etc.Proven and measurable success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; you're a true problem solverYou live on the cutting edge of the industry, always looking for opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyYou're quality-obsessed and have not lost your soul for advertisingTravel to visit clients approximately once per year, per client or as neededWhat Success Looks Like For global locations, you must have established and current work authorization and permanently reside in that country.

As we grow across all three divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something. The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Social deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets. 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and moreProficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreStrong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title etc.Proven and measurable success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; you're a true problem solverYou live on the cutting edge of the industry, always looking for opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyYou're quality-obsessed and have not lost your soul for advertisingTravel to visit clients approximately once per year, per client or as neededWhat Success Looks Like For global locations, you must have established and current work authorization and permanently reside in that country.

Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. As we grow across all three divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something. Roles & ResponsibilitiesOversee and lead a collection of Social Media accountsServe as direct support to client contactsWeekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamicBuild strategies for clients each quarterHave the ability to create, maintain, and optimize budgets for paid media campaignsDeeply understand client positioning and unique value propositionsConfirm lead routing is accurate within a CRMResponsible for personal productivity and utilizationWork directly with Associate Director to ensure internal and client goals are being achievedUnderstand the value of Programmatic campaignsDrive cross-sells, upsells and referrals via client relationships and professional networkExecute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROIWhat You Offer2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and moreProficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreStrong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title etc.Proven and measurable success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; you're a true problem solverYou live on the cutting edge of the industry, always looking for opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyYou're quality-obsessed and have not lost your soul for advertisingTravel to visit clients approximately once per year, per client or as neededWhat Success Looks LikeYou encompass our core values through every interaction; internally and externallyEffectively manage approximately five mid-tier and enterprise accountsMeet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scoresBuild client trust and relationships that create consistent renewalsCross-sell services that align with client goals and objectivesClearly communicate results with client point of contact and executivesExceptional decision making, as it relates to strategic direction for accountsBenefitsMedical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle including a 100% employer-paid plan for you and a 50% employer contribution for your dependentsBenefits to Support the Whole Person:Mental - Access to certified therapists through Spring Health, membership to HeadspacePhysical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual careTime Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental LeaveFinancial - Traditional and Roth 401(k) with a 3% company matchBonus - Annual bonus based on tenure, which scales in total amount over timeWork Environment RequirementsAs a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.

Are you a true marketing nerd with a passion for social media advertising? We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team! This role reports to the Associate Director and is a crucial part of the social media team. The Paid Social Strategist (Internal Title: Account Strategist, Paid Social) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. Work directly with Associate Director to ensure internal and client goals are being achieved