Performance Marketing Lead (Remote US)

Position Overview Directive Consulting is a performance marketing agency for SaaS and Tech companies using our unique Customer Generation methodology focused on SQLs and Customers. We are seeking a proactive Paid Strategist (internally known as Senior Account Strategist, Paid Media) who excels at crafting winning strategies, managing custom client deliverables, and driving high-performing Paid Media campaigns for enterprise SaaS clients. Key Responsibilities Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Communicate weekly with vendors and operational partners to ensure task alignment and work quality Drive referrals through strong client relationships and professional networking Develop and build client strategies each quarter Create, maintain, and optimize budgets for multi-channel paid media campaigns Deeply understand client positioning and unique value propositions Ensure accurate lead routing within a CRM Leverage the value of Programmatic campaigns Manage personal productivity and overall utilization Collaborate with the Associate Director to meet internal and client goals Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads focusing on keyword research, ad copywriting, and audience targeting Required Qualifications 3+ years of experience at a performance/digital marketing agency Proven experience working with B2B SaaS/tech clients in an agency environment Deep expertise in paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager Strong grasp of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance using tools like Google Analytics, GA4, and Excel for data-driven decision making Track record of measurable success with mid-market or enterprise accounts A unique perspective on how to drive value for SaaS businesses Exceptional communication skills with the ability to translate strategy into data-driven storytelling Strong organizational skills and the ability to prioritize and manage multiple projects simultaneously Willingness to travel to visit clients as needed Benefits & Perks Compensation: Annual base salary range is $90,000–$110,000 USD with potential for bonus eligibility. Health Coverage: Medical, dental, vision, disability, and life insurance for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for dependents. Mental & Physical Benefits: Access to certified therapists through Spring Health, Headspace membership, and Gympass. Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Birthday off, End of Year Recharge, and Paid Parental Leave. Financial: Traditional and Roth 401(k) with a 3% company match. Bonus & Perks: Annual bonus based on tenure and an Annual Anniversary Trip with peers and executive leadership. Remote Work Flexibility: Ability to work remotely from anywhere in the US with an option to utilize state-of-the-art offices in Irvine, California.