Director, Paid Media (Advertising)
SeaWorld
busch, Arkansas | 2 days ago
And that's just what its like to work here! If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you! Develop and lead the annual paid media strategy, budget, and investment allocation across TV, radio, OOH, print, direct mail, paid search, social, CTV/OTT, streaming, digital audio, programmatic, and emerging platforms.Balance upper-funnel brand building with lower-funnel demand generation across the full customer journey.Partner with agency teams on planning, negotiation, and performance optimization.Partner with Brand & Advertising Manager to plan advertising creative needs and optimizations.Build forecasting models and measurement frameworks (attribution, incrementality, MMM) to guide investment decisions.Data, Measurement & Reporting 7-10+ years of progressive experience in integrated media and performance marketing.5+ years managing and developing high-performing marketing teams.Proven success managing multi-million-dollar budgets and delivering measurable growth.Experience with marketing analytics, attribution, forecasting, and measurement frameworks.Theme park, attraction, hospitality, or entertainment industry experience preferred.Knowledge, Skills & Abilities Deep knowledge of the omnichannel media ecosystem alongside a strong understanding of content, social, and partnership marketing.Financial acumen managing large budgets and optimizing ROI.Strategic thinker balancing brand building with short-term performance.Strong analytical, decision-making, and communication skills, with the ability to translate data into business recommendations.
Full-Time