Sr Dir, Marketing
Deltek, Inc.
virginia-beach, Virginia | 6 days ago
08-Sep-2026Senior Marketing Director, Integrated CampaignsUS (Remote)11232 Company SummaryAs the recognized global standard for project-based businesses, Deltek delivers software and information solutions to help organizations achieve their purpose. Our market leadership stems from the work of our diverse employees who are united by a passion for learning, growing and making a difference. Our employees put our core values into action daily, creating a one-of-a-kind culture that has been recognized globally. Thanks to our incredible team, Deltek has been named one of America's Best Midsize Employers by Forbes, a Best Place to Work by Glassdoor, a Top Workplace by The Washington Post and a Best Place to Work in Asia by World HRD Congress. The ideal candidate brings deep experience in integrated demand generation, team leadership, and revenue-focused marketing measurement.Key Responsibilities Integrated Campaign Strategy & LeadershipOwn the strategy and execution of integrated marketing campaigns across net-new and existing customer segments.Develop full-funnel marketing programs aligned to the buying behaviors of Deltek's core industries, including Government Contracting, Aerospace & Defense, Architecture & Engineering, and Construction).Manage the integrated campaign plan, prioritizing investments that drive pipeline growth, customer expansion, cross-sell, and upsell opportunities.Create connected buyer journeys that align messaging, content, channels, and experiences across the customer lifecycle.Campaign Development & ExecutionLead the development and launch of integrated programs including digital campaigns, nurture journeys, webinars, executive engagement initiatives, content programs, and ABM activations.Ensure each campaign has a defined audience, value proposition, channel strategy, and measurable business outcomes.Deliver a consistent, high-quality experience across all campaign touchpoints.Partner with internal teams and external vendors to execute programs effectively and at scale.Cross-Functional CollaborationWork closely with Sales to align campaigns with business priorities, territories, and revenue goals.Partner with Product Marketing to ensure consistent positioning and messaging throughout the buyer journey.Collaborate with Marketing Centers of Excellence, including Content, Digital, Marketing Operations, Brand, Field Marketing, Partner Marketing, Customer Marketing, and Performance Marketing, to maximize campaign effectiveness and alignment.Measurement, Optimization & ReportingEstablish and evolve campaign measurement frameworks, including attribution, lead scoring, pipeline contribution, and ROI reporting.Analyze campaign performance and continuously optimize targeting, messaging, channels, and creative based on data and stakeholder feedback.Provide clear reporting and actionable recommendations to senior leadership and cross-functional stakeholders.Budget & Resource ManagementManage integrated campaign budgets with a strong focus on efficiency, effectiveness, and return on investment.Allocate resources and investments based on performance data and business priorities.Oversee agencies, vendors, and internal creative resources to ensure successful campaign delivery.Team Leadership & DevelopmentBuild, lead, and develop a high-performing team of integrated marketing and demand generation…
Full-Time