Director, CPG Shopper Marketing
7 Brew Coffee
The Director, CPG Shopper Marketing will build and lead 7 Brew’s end-to-end shopper marketing and commercial activation strategy, bringing best-in-class CPG trade and retail marketing capabilities to the brand. This leader will architect the full shopper marketing growth system, from strategy and capability development to activation, measurement, and continuous optimization, with the goal of driving measurable traffic, conversion, velocity, frequency, and loyalty across a rapidly expanding retail footprint. Build 7 Brew’s shopper marketing and retail media vision and roadmap from the ground up — a 3–5 year plan across priority channels and customers, with no existing program to inherit.Translate overarching brand strategy into retailer- and channel-specific activations that drive conversion, velocity, and repeat purchase.Create a clear framework for how and where 7 Brew wins at shelf, in-store, and online.Establish KPIs, measurement frameworks, and investment priorities to maximize ROI.Retail Activation & Agency Execution Directly manage and brief 7 Brew’s existing roster of contracted media buying, strategy, and creative agencies — translating retail and shopper strategy into day-to-day campaign briefs, creative direction, and execution.Personally build and execute in-store and out-of-store shopper marketing programs — displays, POS, merchandising tools, sampling, seasonal programs, and promotions.Partner with Sales on trade spend efficiency and promotional ROI, and support (not own) resets, new-door expansion, and account-specific activation led by the account team.Omnichannel & Digital Shelf Leadership You’ll join a high-energy, supportive team with the opportunity to build new capabilities, influence how we grow at retail, and make a meaningful impact as the business scales.