Marketing Manager Digital & Performance Marketing
Bluetree
Marketing Manager Digital & Performance MarketingBluetree Practice Services - Reno, NV 89521 Pay: $70,000.00 $80,000.00 per year (DOE) Role OverviewWe are hiring a Marketing Manager with 3 to 7 years of experience in digital marketing, campaign optimization, and marketing analytics. Key ResponsibilitiesDigital Campaigns: Design, launch, and manage multi-channel digital marketing campaigns across Meta Business Suite, Google Ads, local SEO/SEM, and social media outreach.Data Analysis & KPI Reporting: Track, measure, and analyze performance metrics across web traffic, ad spend, conversion rates, and campaign ROI; deliver actionable monthly reports to practice leaders.Healthcare or Dental Education: Develop educational, patient-centric content that aligns with HIPAA guidelines, establishing practice credibility and driving patient engagement.Local Practice Growth: Collaborate directly with practice leaders to understand custom local market dynamics, craft tailored promotion strategies, and elevate brand visibility.Process Optimization: Maintain structured marketing workflows, test new growth channels, and optimize conversion funnels to reduce acquisition costs.Tech Stack & Required SkillsAnalytics & Business Intelligence: Google Analytics 4 (GA4)Paid Media Platforms: Meta Business Suite (Facebook/Instagram Ads Manager) and Google Ads (Search, Display, Local Services Ads).SEO & Reputation Management: Google Business Profile management, local SEO tools (e.g., SEMrush, Moz, Yext), and online review platformsMarketing Automation & CMS: Experience with email marketing tools (e.g., Mailchimp, ActiveCampaign) and CMS platforms (e.g., Open Dental, NexHealth, PlanetDDS Cloud9) is preferred.Graphic Design (preferred, not required): Experience in Canva and Adobe Illustrator are a plus.Writing: Experience writing professional ad copy, press-releases, and website content while using individual brand voice and standards.QualificationsExperience: 3-7 years of proven experience in digital marketing, campaign management, and marketing analytics. Bluetree Dental, an organization dedicated to changing lives and dentistry. Bluetree's Mission and Vision:Mission: To give people something to smile about, today, and tomorrow.Vision: Changing lives, changing dentistry.Core Values That Guide Us:Caring: Prioritize the needs of patients, team members, and practices.Creative: Foster innovation and explore better ways to enhance dental care.Credible: Build trust through experience, education, authenticity, and unwavering commitment.Commitment: Stay dedicated to our values, mission, and vision.Equal Opportunity Employer: We are an Equal Opportunity Employer, fostering a diverse and inclusive workplace.