Meta & Creative Performance Marketing Strategist
Home Run Franchises
nashville, Tennessee | 1 weeks ago
The Performance Marketing Strategist will work with Flickswitch Marketing, Home Run Franchises' affiliated marketing agency, where you'll help develop, launch, and optimize Meta advertising campaigns for franchise owners across multiple brands. You'll have the freedom to experiment with new strategies, leverage AI tools, and directly influence the success of hundreds of locally owned franchise businesses. Analyze Meta advertising performance across multiple brands and local markets Identify trends, opportunities, and areas for improvement Develop strategies to improve lead quality, booked appointments, conversion rates, click-through rates, cost per lead, and return on ad spend Create structured testing plans for audiences, creative, messaging, offers, placements, and landing page strategies Write compelling, conversion-focused advertising copy Develop new advertising concepts based on campaign performance and consumer behavior Design high-converting creative using Canva or Adobe Creative Suite Build, launch, and optimize Meta advertising campaigns Continuously monitor performance and implement optimization strategies Present campaign insights, testing results, and recommendations to leadership Stay current on Meta platform updates, AI tools, industry trends, and best practices Collaborate with business coaches, designers, franchise owners, marketing leadership, and outside vendors Help establish best practices that can be scaled across hundreds of franchise territories What We're Looking For You don't settle for \"good enough.\" You're always looking for the next improvement that lowers acquisition costs, increases conversion rates, and helps our franchise owners grow.
Full-Time