Marketing Coordinator
John Anthony Wine & Spirits
napa, California | 1 weeks ago
We are seeking a Marketing Coordinator to support consumer and brand marketing across the John Anthony Wine & Spirits portfolio, with a primary focus on Butter Wines—our largest and most dynamic brand. Reporting to the Brand Manager responsible for Butter Wines and additional portfolio brands, this role also partners closely with Brand Managers across the organization to bring consumer programs to life across paid, owned, earned, and shared channels. Support Brand Managers in translating annual brand objectives into national consumer programs that build awareness, engagement, and consumer demand across retail and on-premise channels.Coordinate evergreen and integrated seasonal campaigns, brand partnerships, new product launches, and line extensions, managing execution across consumer channels while aligning with Trade and DTC marketing.Coordinate consumer sweepstakes and event activations, including sponsorships, sampling, on-site brand presence, and post-program recaps.Guide the PR agency partner in executing earned media plans aligned with brand priorities, including evergreen pitching, campaign support, affiliate marketing and media samples. Develop content and updates across brand websites, blogs, and other owned digital touchpoints.Support consumer email newsletters, including content development, audience, sending, and reporting.Implement SEO and AI search optimization best practices to improve brand visibility and discovery.Coordinate paid search, paid social, and other digital advertising focused on building awareness, engagement, and brand discovery.Monitor results and recommend optimizations to strengthen content, targeting, and investment. Strong organizational, project management, communication, and creative writing skills.Passion for social media and content creation, with a strong understanding of current platforms, trends, and consumer behavior.Hands-on experience with social media, content, email, website, or digital advertising programs and working knowledge of tools such as Meta Business Suite and Ads Manager, WordPress, and Google Analytics.Comfort using data and channel reporting to evaluate results and identify opportunities for improvement.Collaborative, resourceful, and self-directed, with the ability to manage multiple brands, projects, and deadlines in a fast-paced environment.
Full-Time