Director of Retail Media - Minneapolis
Juniper Partners
As Director of Retail Media, you are the team's go-to expert on Target's digital programs, and you turn that expertise into sales growth for our clients. You will work with the Juniper Partners sales team, our clients, and Target business partners to build the best plan to optimize and drive each client's overall business through digital strategy. What you will do:Partner with the Juniper Partners sales team, clients, and Target business partners to build and execute digital plans that drive salesOwn the strategy, delivery, and results of retail media, catalog, and off-site services across all Target accountsSupport clients' use of Target's digital programs, including Roundel media, Target Circle, site merchandising, and product contentCoordinate with Target's third-party digital partners, such as Bazaarvoice, to strengthen ratings, reviews, and contentBuild and maintain content analytics scorecards for clients, covering SEO, reviews, imagery, and product detail page qualityTrack and report on performance metrics, sales, competitive listings, and pricing, and turn findings into clear recommendationsBuild reusable playbooks, templates, and tools so the team scales without adding headcount linearly Design client-facing reporting cadence (weekly, monthly, quarterly) and ensure every deliverable tells a clear story: what happened, why, and what we do next Help analyze the ROI of marketing recommendations to maximize clients' digital spendManage project timelines and deadlines so implementation milestones are metCreate and manage content for the company website, LinkedIn, Instagram, and other channelsWho you are:• Channel expert: You understand digital platforms deeply and know how to maximize a client's business online, especially at Target. • Comfortable client-facing: You present clearly to brand leadership and work regularly with Target partners and account teams. • 5+ years of experience working with or at Target in digital marketing