WM, Integrated Marketing Strategy – Content, Social & Creative, Executive Director

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries. Wealth Management Marketing at Morgan Stanley drives growth by enhancing brand awareness, consideration, and conversion across client segments: self-directed (E\*TRADE), employer programs (Morgan Stanley at Work), and advised relationships via Financial Advisors. The Integrated Marketing Strategy team delivers integrated, differentiated, and impactful marketing programs that scale across all client segments.   We are seeking an experienced professional to join the Wealth Management Integrated Marketing Strategy team to lead centralized Content, Social and Creative functions for the team.     **Responsibilities:**  * Lead integrated content strategy development, evolution and execution across all client segments. This includes developing net new content and amplifying existing content across thought leaders and functional partners across the Firm. * Lead social media strategy development, evolution and execution across all existing and new Wealth Management social channels, including the Executive Social program strategy. * Lead in-house Creative Services strategy, evolution and execution to support creative needs across the full WM Marketing team. * Leverage AI to turbo charge content, social and creative strategies – identify, test into and scale AI use cases to accelerate progress against strategies and drive teamwide adoption. * Lead team of 15+ members and manage 3 direct reports. * Foster strong, trusted and deep partnerships across WM partners (GIO, Investment Solutions, Practice Strategy, Workplace, E\*TRADE), Firmwide Marketing, Corporate Communications, Legal, Compliance, Risk, Analytics & Data. * Define and track KPIs across strategies and initiatives, identify opportunities to deepen impact and enhance performance.   **Knowledge and Skills Required:**   * 15+ years of experience in marketing, including leading content strategy, social media strategy and creative/branding strategy. * Proficiency with leveraging AI to accelerate delivery and optimize efficiency. * Data-driven mindset. * Exceptional relationship-building, people leadership, and communication skills. * Strong executive presence with ability to influence superiors and peers. * Proven track record of effective leadership. * Must have a winning attitude and foster a positive environment. * Must be able to adapt easily to change and operate effectively in white space situations. * Undergraduate degree required. **WHAT YOU CAN EXPECT FROM MORGAN STANLEY:** At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that’s differentiated – and we’ve done that for 90 years.  Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work. To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices​ into your browser. Expected base pay rates for the role will be between $150,000 and $250,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs. Morgan Stanley is an equal opportunity employer committed to building and maintaining a workforce that is diverse in experience and background.  Our recruiting efforts reflect our strong commitment to a culture of inclusion, where individuals are hired, developed, and advanced based on their skills and talents. Our workforce reflects a broad cross-section of the global communities in which we operate, bringing a variety of backgrounds, talents, perspectives, and experiences. For more information, please visit: .