Website & Digital Marketing Director

Website & Digital Marketing Director Salary: $150,000+ DOE The Colwell Law Group, LLC The Colwell Law Group is one of New York State’s largest and fastest-growing family and matrimonial law firms, with offices throughout Upstate New York. As the firm continues to expand, we are seeking a highly driven, strategic, and hands-on Website & Digital Marketing Director to lead our digital presence, website strategy, lead generation efforts, and online growth initiatives. This is not a passive marketing role. We are looking for someone who understands how to build, optimize, and continuously improve a high-performing digital platform that drives qualified leads, supports conversion growth, and strengthens brand visibility across multiple markets. The ideal candidate is analytical, proactive, organized, creative, and comfortable operating in a fast-paced, high-accountability environment. Core Responsibilities Website Strategy & Management Serve as the primary internal owner of the firm’s website and digital presence Oversee website updates, redesigns, landing pages, structural improvements, and ongoing optimization Improve website user experience, navigation, conversion flow, and overall performance Coordinate with developers, designers, and outside vendors to ensure projects are completed accurately and on time Ensure all website messaging, branding, and calls-to-action align with firm growth objectives Digital Marketing & Lead Generation Develop and manage digital marketing campaigns across multiple regions and practice areas Oversee paid search, Local Service Ads (LSAs), retargeting campaigns, SEO initiatives, and organic lead generation strategies Build and optimize landing pages, lead funnels, and conversion strategies Analyze and improve lead quality, conversion rates, and return on investment SEO & Growth Strategy Manage local SEO, geo-targeting, keyword strategy, content optimization, and technical SEO improvements Monitor rankings, traffic trends, and digital performance metrics Support regional growth initiatives through targeted digital campaigns and market expansion strategies Analytics & Reporting Produce weekly and monthly marketing performance reports Track: Cost per lead Cost per consult Conversion rates ROI by campaign and region Website traffic and engagement metrics Use analytics and data to drive strategic recommendations and continuous improvement Vendor & Brand Management Manage external marketing, SEO, website, and advertising vendors Hold vendors accountable to timelines, deliverables, and measurable performance standards Assist leadership in transitioning portions of marketing operations in-house over time Coordinate branding, website messaging, attorney marketing initiatives, social media coordination, and content strategy Qualifications Experience in website management, digital marketing, SEO, PPC, or growth marketing Strong understanding of conversion optimization and lead generation strategy Experience managing websites and coordinating with developers and vendors Strong understanding of Google Ads, SEO strategy, analytics, and campaign performance metrics Ability to analyze data and make strategic recommendations Strong project management, organization, and communication skills Ability to operate independently and manage multiple priorities simultaneously Law firm marketing experience is a plus, but not required Preferred Platform Experience WordPress Google Analytics Google Search Console CallRail CRM systems SEO and PPC tools Lawmatics What We’re Looking For We are seeking someone who: Takes ownership Moves quickly and solves problems independently Thinks strategically while executing tactically Understands both branding and performance marketing Balances creativity with analytics Thrives in a fast-paced, results-driven environment Is comfortable being held accountable to measurable results This position will play a major role in shaping the future growth, digital strategy, and marketing direction of the firm. Position Details Full-time Salary: $150,000+ DOE Benefits package available Multi-office collaboration with occasional regional travel as needed Long-term leadership and growth opportunity within the organization To apply, please submit your resume along with examples of websites, campaigns, SEO initiatives, or digital marketing projects you have managed. Pay: From $150,000.00 per year Benefits: 401(k) matching Dental insurance Health insurance Health savings account Life insurance Paid time off Professional development assistance Retirement plan Vision insurance Work Location: In person