Web Developer (Marketing Focus)

Location: New Orleans, Louisiana (Hybrid) About the Role We are seeking a Web Developer (Marketing Focus) to build and maintain high-performing marketing websites and landing pages that drive lead generation for paid advertising campaigns. This role is focused on conversion-driven web development, not full-stack software engineering. You will work closely with marketing and design teams to build fast, clean, and effective pages that support campaign performance and lead tracking. This is a great opportunity for someone who enjoys building web pages that directlyimpact business results and wants to work in a fast-paced, growth-focused environment. Core Responsibilities Build secure, fast, responsive landing pages for paid campaigns Ensure all forms reliably capture and transmit leads without loss or duplication Maintain secure integration between landing pages and CRM systems Implement proper validation and anti-spam measures on all forms Safely implement tracking scripts and third-party integrations (GA4, Meta Pixel, etc.) Ensure all pages and form submissions follow basic web security standards (HTTPS, safe data handling) Required Skills & Experience HTML, CSS, and JavaScript/PHP Experience building websites or landing pages (portfolio required) Experience with WordPress, Webflow, or similar platforms Basic understanding of forms, integrations, or web tools (plugins, APIs, or similar systems) Ability to implement and maintain secure and reliable form handling and data submission workflows Understanding basic web security practices (HTTPS, input validation, safe handling of scripts and integrations) Attention to data integrity (preventing lost, duplicated, or corrupted lead submissions) Preferred Qualifications Experience with Google Analytics 4 (GA4) Familiarity with Google Tag Manager (GTM) or Meta Pixel setup Understanding of UTM tracking and campaign attribution Experience optimizing pages for conversion rate (CRO mindset) Bachelor’s degree in Computer Science, Web Design, Marketing, or related field or equivalent experience What Success Looks Like Landing pages load quickly and perform well across devices Leads are reliably captured and passed into CRM systems Tracking and attribution data is accurate across campaigns Pages are easy to reuse and improve over time Minimal broken forms or tracking issues after deployment Experience Level 2+ years of web development experience preferred Strong portfolio may substitute formal experience Application Requirements Portfolio of websites or landing pages you have built Brief description of your role in each project Pay: $20,000.00 - $50,000.00 per year Work Location: Hybrid remote in New Orleans, LA 70123