VP of Marketing

**Pay:** From $160,000.00 per year Job description: **ESSENTIAL DUTIES AND RESPONSIBILITIES** **Marketing Strategy and Brand Leadership** * Develop and implement comprehensive marketing strategies that support occupancy growth, service line expansion, and organizational priorities. * Serve as the steward of the MorseLife brand, ensuring consistent identity, transparency, messaging, and positioning across all communications. * Oversee advertising, marketing campaigns, and promotional initiatives across digital, print, and broadcast channels. * Develop compelling messaging that highlights MorseLife’s mission, programs, and community impact. **Digital Marketing, Business Intelligence, and Content Strategy** * Oversee the organization’s website, digital platforms, and social media presence. * Lead digital marketing initiatives including SEO, online advertising, and content marketing. * Ensure digital platforms effectively support lead generation and brand awareness. * Manage creation of multimedia content that tells the MorseLife story and showcases its services. * Oversee the ongoing collection, management, and reporting of marketing and sales/admissions data that helps optimize ROI and also identify trends to be considered for planning efforts. * Administer repository of market research, which includes information related to MorseLife’s core service area, competitors, and industry trends; monitor key trends and competitive activities. * Supervise MorseLife’s external market research efforts as they relate to planning, new business, and/or product development efforts, which may include competitive market position analysis, demand projections, and consumer perception studies. * Ensure the regular delivery of market intelligence to help guide executive-level decision making. **Communications and Public Relations** * Direct media relations efforts to strengthen MorseLife’s reputation and visibility. * Develop public relations strategies that highlight organizational achievements and thought leadership. * Oversee external communications, press releases, publications, and institutional messaging. * Lead crisis communications planning and response as needed. **Internal Communications** * Develop internal communications strategies that keep employees informed and engaged. * Support leadership messaging and organizational announcements. * Ensure consistent communication across departments and service lines. **Strategic Planning** * Support the organization’s strategic planning process in collaboration with executive leadership. * Facilitate planning sessions and provide strategic insights based on market and competitive analysis. * Track progress on strategic initiatives and provide updates to leadership. **Market Research and Business Intelligence** * Oversee market analysis, competitive market intelligence, and demographic research. * Provide insights that inform marketing strategies, business development initiatives, and service planning. * Monitor industry trends and emerging opportunities in senior living and healthcare. **Cross-Functional Collaboration** * Partner with the Vice President of Sales and Business Development to ensure marketing strategies generate qualified leads. * Collaborate with operations and program leaders to support service line growth. * Work with development and philanthropy teams to support fundraising communications. **Leadership and Team Development** * Lead and mentor marketing and communications professionals. * Manage external vendors, agencies, and consultants. * Oversee marketing and communications budgets and ensure efficient resource allocation. **SUPERVISORY RESPONSIBILITIES** This position provides direct supervision of the Film Festival Manager, Director of Business Intelligence Development, Director of Sales and Marketing, Community Liaison, and Director of Creative Design. **QUALIFICATIONS EDUCATION and/or EXPERIENCE** To perform this job successfully, an individual must satisfactorily perform each primary function. The requirements listed below are representative of the knowledge, skill, and/or ability required. * Bachelor’s degree in Marketing, Communications, Business, or related field required. * Master’s degree preferred (MBA, Communications, or similar). * Minimum of 10–15 years of progressive leadership experience in marketing, communications, or strategic planning. * Experience in healthcare, senior living, nonprofit, or mission-driven organizations preferred. * Demonstrated expertise in brand strategy, digital marketing, public relations, and integrated marketing campaigns. * Strong analytical, strategic thinking, and leadership skills. Work Location: In person This position requires a background screening through the Care Provider Background Screening Clearinghouse. For information on the requirements, please visit the Clearinghouse Education and Awareness website at https://info.flclearinghouse.com