Vice President of Marketing

We're partnered with a leading North American manufacturer and solutions provider to identify a Vice President of Marketing. This is a high-impact leadership role responsible for building a modern, data-driven marketing function that drives demand, strengthens brand positioning, and directly supports revenue growth across complex sales channels. This executive will play a critical role in shaping go-to-market strategy, elevating customer engagement, and aligning Marketing with Sales, Product, and Operations. What You'll Own Marketing Strategy & Growth Define and execute a comprehensive GTM strategy across B2B and select B2C segmentsBuild a scalable, insight-driven marketing roadmap rooted in segmentation, lifecycle marketing, and customer journey designDrive customer acquisition, retention, and loyalty initiatives using data, analytics, and customer insightsDemand Generation & Revenue Impact Lead multi-channel demand generation programs, including ABM strategies targeting enterprise accountsOwn pipeline contribution and full-funnel performance (marketing-sourced and influenced revenue)Partner closely with Sales and RevOps to optimize conversion, attribution, and funnel efficiencyProduct Marketing & Positioning Shape value proposition, messaging, and brand narrative to resonate with technical buyers and decision committeesSupport product launches and lifecycle management to drive adoption, upsell, and cross-sellElevate the brand from transactional supplier to strategic partnerSales Enablement Equip Sales with high-impact tools, content, and insights (case studies, ROI tools, competitive intel)Create strong alignment on lead quality, account prioritization, and conversion processesDigital & Market Presence Oversee digital marketing strategy (web, SEO, paid channels, emerging AI-driven discovery)Lead events, trade shows, and industry engagement to strengthen brand visibility and market leadershipVoice of Customer & Insights Build and scale VoC programs (NPS, customer feedback loops, advisory councils)Translate insights into actionable improvements across product, service, and experienceTeam Leadership & Operations Lead and develop a high-performing marketing organizationManage budget, agency partnerships, and martech stackDrive adoption of modern tools, automation, and AI capabilities What We're Looking For 10-15+ years of progressive marketing experience, including senior leadershipProven success driving demand generation and measurable revenue growth in complex sales environmentsExperience supporting channel, distribution, or contractor-driven go-to-market models is highly relevantStrong grasp of modern marketing technology (CRM, automation, analytics, AI tools)Track record of building and leading high-performing teamsHighly analytical, data-driven, and results-orientedAbility to operate strategically while also executing as a hands-on leader Desired Skills and Experience Marketing, Digital Marketing, Digital Transformation, Martech, Demand Generation, Marketing Strategy,Product Marketing, Sales Enablement, VoC, Dealer Enagement, Customer Insights, GTM