Vice President of Marketing for Small and Medium Businesses

Vice President of Marketing for Small and Medium Businesses About the Company Join a leading membership and marketplace enterprise dedicated to fostering growth and retention in small and midsize businesses (SMBs). Industry Retail Type Public Company About the Role The Company is on the lookout for a dynamic Vice President of Marketing focused on the small and medium business segment, emphasizing full-funnel growth. In this pivotal role, you will craft and execute a comprehensive marketing strategy aimed at acquiring, engaging, and retaining our SMB members. This hands-on leadership position requires a visionary who can unify our brand, build strong relationships with SMB audiences, and develop a full-funnel marketing strategy that spans from initial awareness to customer renewal. We are seeking a leader who can enhance the customer experience, converting potential into sustainable growth, all while focusing on measurable outcomes and continuous improvement. The ideal candidate will possess: A proven track record in scaling marketing efforts towards SMB audiences. Expertise in executing full-funnel marketing programs that yield tangible results. Experience with large partnership programs and a deep understanding of the SMB customer journey. Strong strategic thinking, operational skills, and the ability to listen and adapt to customer needs. Your success will be gauged by the enhanced SMB customer journey encompassing conversion, engagement, and retention metrics, alongside collaborative efforts with major consumer-brand partners to optimize program performance. Functions Marketing