Vice President Marketing

VP of Marketing Emerson Coast — Fayetteville, AR (In-Person) Most marketing roles are looking for someone to “manage campaigns.” ++This isn’t one of them++. We’re looking for the person who sees a sorority girl scroll past 100 pieces of content a day… and knows exactly which 3 would actually make her stop. The kind of marketer who doesn’t just follow trends—but spots them early, shapes them, and turns them into campaigns that drive real demand. Someone who can look at a product, a season (Bid Day, Recruitment), and a blank page—and immediately start seeing angles, hooks, offers, and creative directions that others miss. Because at Emerson Coast, marketing isn’t support—it’s the growth engine. We don’t need someone to “run ads” or “post content.” We need someone who can connect the dots between creative, data, and strategy—and build a system that consistently turns ideas into revenue. If you’ve ever: Had more campaign ideas than your team could execute Found yourself critiquing 90% of ads you see Felt like most brands are playing it safe while you’re ready to push boundaries …you might be exactly who we’re looking for. About Emerson Coast Emerson Coast is a fast-growing custom apparel company focused on sorority and college markets nationwide. We specialize in fully custom-designed products—where our team handles everything from concept to delivery. Our process is simple: We custom design Custom approves We print and ship Behind that simplicity is a high-output creative and production engine—and we’re ready to take our marketing to the next level. The Role We’re hiring a VP of Marketing to lead and scale our entire marketing function. This is not a “maintain what exists” role. This is a build, optimize, and lead growth role. You’ll own the strategy and execution across: Paid social (Meta, TikTok, etc.) Organic social & content direction Website conversion & landing pages Email & lifecycle marketing Campaign strategy for key selling seasons (Bid