Vice President Marketing - AdTech

VP / SVP of Marketing Location: Los Angeles, CA (5 days On-Site) OPEN TO RE-LOCATION Must have experience leading the marketing function for an advertising technology start up Our client, a high-growth ad measurement platform, is seeking a VP / SVP of Marketing to lead its next phase of growth and category leadership. Trusted by leading global brands, agencies, and media companies, this organization delivers identity-based measurement and AI-powered intelligence that connects consumer sentiment to real advertising performance. As the business continues to scale, they are looking for a strategic, revenue-focused marketing executive to elevate brand positioning, accelerate pipeline, and build a best-in-class marketing engine. The Opportunity The “Head of” Marketing will partner closely with the CEO and executive leadership team to drive brand authority, integrated go-to-market strategy, and measurable revenue growth. This is a highly visible leadership role for a modern marketing executive who understands the adtech / martech ecosystem and knows how to blend compelling storytelling with performance accountability. The ideal candidate has deep experience marketing to sophisticated enterprise marketing leaders and building full-funnel programs that directly impact pipeline, bookings, and long-term customer value. The organization is particularly interested in leaders energized by AI’s role in transforming marketing strategy, operations, and performance. Key Responsibilities Own the Growth Agenda Drive full-funnel marketing programs that create awareness, accelerate demand, and expand customer lifetime value Directly influence pipeline creation, conversion rates, bookings, and net revenue retention Lead an Integrated Go-to-Market Strategy Partner with Sales, Product, and Customer Success to align positioning, messaging, and customer experience Establish shared metrics and cross-functional accountability across GTM functions Build a Revenue-Focused Marketing Engine Oversee demand generation, product marketing, communications, brand, content, and events Translate differentiated storytelling into measurable pipeline impact Elevate thought leadership across advertising effectiveness and AI innovation Drive AI-Enabled Marketing Innovation Evaluate and integrate AI tools across marketing operations Leverage data and automation to optimize targeting, personalization, and performance Develop and Inspire a High-Performance Team Build, mentor, and scale a high-performing marketing organization Foster a culture of curiosity, accountability, speed, and experimentation Contribute to long-term strategic planning and category leadership initiatives Ideal Background 10+ years of progressive B2B marketing leadership experience 5+ years leading marketing teams within high-growth adtech Proven track record scaling marketing organizations to drive pipeline and ARR growth Deep experience marketing to enterprise customers in complex B2B ecosystems Strong expertise in brand strategy, demand generation, product marketing, and GTM execution Demonstrated experience implementing and scaling AI-enabled marketing tools and workflows Ability to balance strategic vision with hands-on operational execution Experience supporting enterprise sales motions, product-led growth, and/or partner ecosystems Opportunity This is an opportunity to shape category leadership within advertising measurement and AI-powered insights while building a future-ready marketing organization with meaningful executive visibility.