Vice President, Global Brand & Channel Marketing

Confidential · Santa Rosa, California · Posted Aug 26
Full-Time
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About this role

Vice President, Global Brand & Channel Marketing About the Company Join a prominent winery group renowned for its artisanal wines, where your passion for fine beverages can flourish. Industry Wine and Spirits Type Privately Held Founded 1983 Employees 1001-5000 Categories BeveragesConsumer StaplesBeverages & TobaccoFoodManufacturingWineries & Breweries Specialties fine winehandcrafted winewineand wine About the Role The company is on the lookout for a Vice President, Global Brand & Channel Marketing who will take a strategic lead in shaping and activating brand strategies across our extensive international portfolio. In this pivotal role, you will make a substantial impact on our communication, innovation, and renovation strategies, collaborating closely with the Senior Vice President of International Marketing & Business Strategy to steer brand direction proactively. As part of your responsibilities, you will lead our brand management team in the development and execution of both annual and long-term strategic plans. You will recommend key actions tailored to accelerate business growth and enhance brand effectiveness. Your role will also involve inspiring and motivating the brand and sales team, setting clear goals, and creating milestones that facilitate our ambitions. We seek candidates with a Bachelor's degree in marketing or a related field, or a minimum of ten years of marketing experience, with a preference for those with experience in the wine industry. Key skills for success include the ability to devise and execute strategic marketing plans, along with strong analytical and leadership capabilities. A solid track record of driving brand growth and an exceptional financial acumen with P&L management experience are essential. The ideal candidate will be approachable, resilient, and driven, thriving in a challenging environment. You should be adept at questioning the status quo while maintaining a flexible and dynamic approach to business. Hiring Manager Title Senior Vice President, International Marketing & Business Strategy Functions Marketing

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