TikTok Shop / Organic Creative Strategist

**COMPANY** 🌱 ============= RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers. DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness. We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started! **WHAT YOU'LL DO** 🎯 ==================== We're looking for a TikTok Shop / TikTok Organic Creative Strategist to sit on the Performance team and directly support RYZE's TikTok Shop operation. You are a creative strategist who specializes in making TikTok content go viral. You understand how trends work, how to adapt them to a brand without killing what makes them work, and how to operate across both branded and non-branded account approaches. You'll drive content production for RYZE's additional TikTok accounts and write concept scripts that help TikTok Shop affiliates convert. **Responsibilities will include:** **Organic Content Strategy & Trend Adaptation** * Monitor TikTok trends, sounds, formats, and creator behaviors daily — identifying which are worth acting on and how to adapt them to RYZE before the moment passes. * Develop organic content strategies for multiple RYZE-controlled TikTok accounts, including both branded and non-branded approaches. * Write creative concepts and scripts for organic TikTok videos — hook, structure, narrative, and call to action — optimized for watch time and shares, not just views. * Identify the formats, tones, and content angles that are currently outperforming on TikTok and build a repeatable playbook RYZE can execute at speed. * Distinguish clearly between what works as brand content vs. what works as non-branded or creator-native content — and brief accordingly for each account type. * Write concept scripts and content briefs for TikTok Shop affiliates — giving creators the hooks, angles, and talking points that drive conversion without making their content feel scripted. * Identify winning content patterns from top-performing affiliate videos and extract transferable concepts other affiliates can adapt. * Work with the TikTok Shop team to align content concepts with active promotions, product pushes, and commission windows. * Build and maintain a library of proven concepts, hooks, and scripts affiliates can pull from when they need direction. **Multi-Account Content Production** * Drive content production for RYZE's additional TikTok accounts — briefing creators, directing shoots, and overseeing output from concept through post. * Manage content calendars across multiple accounts, ensuring consistent publishing cadence and format variety. * Coordinate with editors and creators to ensure concepts are executed correctly and maintain the platform-native feel that makes organic content perform. * Test different content angles, personas, and formats across accounts and report on what's working. **Performance Feedback Loop** * Review performance data on organic content and affiliate videos — identifying which hooks, formats, and narratives are driving the most watch time, engagement, and click-through. * Feed those learnings back into the creative concept pipeline so every iteration is informed by what actually worked. * Work closely with the TikTok Shop team to ensure organic content strategy is aligned with affiliate performance goals and GMV targets. **Professional Qualifications** * 2+ years writing or strategizing TikTok content — with a portfolio that demonstrates trend adaptation, not just content creation. * Demonstrable track record of contributing to viral or high-performing TikTok content, either for a brand or as a creator. * Strong scriptwriting ability — can write a hook, narrative arc, and CTA that feels native to TikTok, not like a repurposed ad. * Deep understanding of TikTok Shop content mechanics — how affiliate content converts and what separates a product post from a selling video. * Comfortable operating across branded and non-branded content approaches simultaneously. * Fast-moving and trend-aware — knows when a format is peaking vs. already declining and acts accordingly. * Experience briefing or directing creators, editors, or production teams. * Comfortable working from performance data to inform creative decisions. **Core Compentencies** * **Trend fluency** — Identifies TikTok trends early enough to act on them, knows which are worth RYZE's time, and adapts them without destroying what makes them work. * **Scriptwriting & concept development** — Writes hooks, narratives, and CTAs that feel TikTok-native. Can brief a concept clearly enough that a creator can execute it without a call. * **TikTok Shop content mechanics** — Understands how organic content drives affiliate conversion and how to write concepts that help creators sell without feeling like they're selling. * **Multi-account strategy** — Can operate across branded and non-branded accounts simultaneously with distinct voices, formats, and goals for each. * **Performance-informed creativity** — Uses watch time, engagement, and conversion data to improve concepts — doesn't create in a vacuum. * **Production coordination** — Manages content calendars and creator/editor relationships across multiple accounts without losing cadence or quality. * **Speed & volume** — Moves fast. Trends don't wait. Produces concepts and scripts at the pace TikTok requires. **WHAT WE OFFER** 🌟 ===================