Strategy & Insights Manager (Influencer Marketing)

****About The Shelf**** The Shelf is a fast-growing influencer marketing agency that blends ****data science with creativity**** to deliver standout campaigns. We work with top brands and platforms to craft strategies that are ****performance-first**** and ****culturally relevant****. Everyone claims to be data-backed. We ****prove it****: 📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by ****5x in conversions**** 📺 TikTok verified that our campaigns perform ****500x above their ad benchmarks in watch time**** 🥈 One of our TikTok ads ranked ****#2 globally**** for an entire month But what really sets us apart? Our ****people-first culture****. We actively ****discourage burnout****, uphold a ****true 40-hour workweek****, and invest deeply in our team’s wellbeing and growth. 💼 100% covered healthcare 🏖️ Flexible PTO 🎉 Company holidays that actually get honored ✈️ In-person off-sites in Atlanta to foster real connection ****About the role**** * We’re hiring a ****Strategy Manager**** to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts. ****What you'll do**** 🔍 ****Market Intelligence Support**** * Research platforms, brands, and verticals * Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives * Identify algorithm-centric cultural trends shaping content and influencer strategy 📊 ****Strategy Support**** * Build data-rich decks for pitches and campaigns * Translate data into compelling narratives * Source high-quality, relevant creators within the social landscape * Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking * Align creator ecosystems and platform behaviors with campaign goals * Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way * Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time 🤖 ****AI & Content Intelligence**** * Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables * Support initiatives around trendspotting and creator discovery using AI 🤝 ****Cross-Functional Collaboration**** Work closely with multiple teams to deliver strategic impact across the business: * ****Creative:**** Support ongoing client renewals with trend and creator insight * ****New Business:**** Contribute to RFPs with standout strategy and creator POVs * ****Marketing:**** Provide strategic input and support for agency webinars and thought leadership content ****Product:**** Partner with internal stakeholders on evolving agency tech and UI needs * ****Agency-Wide****: Support case study upkeep to ensure best-in-class examples of our work are captured and published ****Qualifications**** ✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar ✍️ A strong writer and storyteller who brings clarity to complexity 🧠 Curious, proactive, and scrappy—you love turning noise into signal 📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT 📊 Strong with Google Slides or PowerPoint 🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience 🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company 🎨 Major Bonus: Strong visual design skills ****Why You’ll Love It Here**** We’re building something meaningful and sustainable—without burning people out. We care about ****impact****, ****balance****, and ****raising the bar**** in our industry.