Strategic Account Manager - Digital Advertising

Marketstar · Ogden, Utah · $50,000–$55,000 a year · Posted May 8
Full-Time
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About this role

**Overview:** We are seeking a strategic Account Manager to drive results within our specialized growth division, focusing on revitalizing revenue by reconnecting with and recovering dormant Small-to-Midsize Business (SMB) partnerships. As a key member of our team, you will investigate previous churn drivers, resolve service friction, and align current client goals with sophisticated platform solutions to hit aggressive performance milestones. **Responsibilities:** * Dedicate efforts toward re-energizing a curated list of lapsed SMB clients, ensuring consistent achievement of reactivation and revenue benchmarks. * Formulate and deploy comprehensive engagement plans to touch 100% of your assigned book through multi-channel communication, including cold calling, personalized emailing, and virtual presentations. * Pinpoint past obstacles to investment and use deep product knowledge to brief former partners on recent platform enhancements and new service offerings. * Utilize internal analytics and lead-scoring tools to rank dormant accounts based on their likelihood to re-engage and scale. * Function as a subject matter expert in digital landscapes, converting a client's stalled marketing goals into high-impact, actionable campaign strategies. * Maintain precise CRM records and forecasting data, with a specific emphasis on documenting the transition of accounts from inactive to active status. * Consistently reach or surpass quarterly requirements regarding account penetration, engagement quality, and financial targets. * Proactively navigate challenges and embrace shifting responsibilities as this high-growth business motion continues to mature. **Qualifications:** * 3+ years of experience in business development, account management, or high-velocity sales environments. * Demonstrated success in managing high-volume outbound activity and the persistence required to find success with unresponsive or cold accounts. * Exceptional verbal and written skills with the ability to establish trust quickly during virtual and phone-based interactions. * A strong interest in the digital advertising ecosystem and the aptitude to synthesize complex technical concepts into clear, value-based language. * A verifiable track record of meeting KPIs and a disciplined approach to managing a sales pipeline. * Comfortable translating performance metrics into a compelling ROI narrative for clients who are not currently spending. * Proficiency in CRM software (Salesforce preferred) and a commitment to data integrity and reporting accuracy. * Ability to thrive in a fast-moving, evolving environment where change is frequent. **Benefits:** * Structured learning and career development programs * Mental health program * Generous Paid Time Off policy * Paid medical leave * Child/Dependent care reimbursement * Education reimbursement * 401k match, hardship loan program, access to financial wellness advisor * Comprehensive healthcare coverage including medical, dental, and vision * Compensation Range: $50k - $55K * Hourly pay range: $22.00 - $24.04 * Variable bonus component of $5,000 annually

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