Sr. Creative Strategist

### **About High Scale** We’re High Scale—a future-focused, data-obsessed agency revolutionizing video advertising. Imagine Amazon’s customer obsession combined with SpaceX’s fearless innovation—that’s the DNA behind everything we do. Our team is scaling fast, producing thousands of high-impact social videos every week for the world’s leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of studio space in DTLA and a proprietary approach to AI-driven performance, we are ready to dominate 2026. We need a Sr. Creative Strategist who is tired of "brand awareness" and ready to drive "brand performance." ### **Why This Role Matters** You are the engine room of our agency. As a Sr. Creative Strategist, you aren't just spotting trends; you are weaponizing them. You sit right at the intersection of Art and Algorithm. You will look at a spreadsheet of ad performance in the morning, and by the afternoon, you will have scripted 10 new video variations to beat the control. You are the high-velocity problem solver who turns "we need better results" into "here is the winning hook." ### **What You’ll Do** **1. The Concept Machine** * Generate a high volume of data-backed creative concepts weekly. You don't pitch one "big idea"; you pitch 20 "testable angles." * Write scroll-stopping scripts and visual briefs for our production team. You know exactly how to structure a Direct Response video (Hook -> Problem -> Agitation -> Solution -> CTA). * Lead "Creative Sprints" where we iterate on a winning concept until we exhaust its scale. **2. Data Forensics** * Deep dive into Meta/TikTok Ads Manager to diagnose creative health. You analyze Hold Rates, Hook Rates, and Outbound CTRs to understand *exactly* where a video is failing. * Translate data into "Editor Language." Instead of saying "engagement is low," you say "cut the intro by 2 seconds and speed up the voiceover." * Maintain the "Win Log." You document every winning variable (e.g., "Green text overlays are beating white text overlays by 15%") to build a playbook for the team. **3. Trend Speed & Adaptation** * Monitor the digital landscape for emerging audio, visual, and behavioral trends. * Adapt these trends instantly for our clients. You don’t wait for a trend to peak; you ride the wave while it’s rising. * Mentor Junior Strategists on how to move from "copying trends" to "adapting trends for conversion." ### **How You’ll Be Measured (KPIs)** * **Creative Success Rate:** The % of your concepts that become "Winners" (beat the account average). * **Output Velocity:** The number of high-quality briefs/scripts generated per week. * **Turnaround Time:** Speed from "Data Insight" to "New Creative Brief." * **Client Performance:** Direct impact on lowering CPA and increasing ROAS for your assigned accounts. ### **Who You Are** **1. A Battle-Tested Strategist** * **5–7 years of experience** in creative strategy, paid social, or performance marketing. * You have "seen it all" in the ad account. You know what to do when performance tanks on a Friday afternoon. **2. A Copywriting Chameleon** * You can write in different voices. You can write a punchy, aggressive script for a men's grooming brand, and a soft, educational script for a skincare brand—in the same hour. * You understand that *copy* is what sells, and *visuals* are what stop the scroll. **3. Relentless & Curious** * You don't have an ego about your ideas. If the data says your favorite video is a loser, you kill it and move on. * You are obsessed with "Why?" Why did that video work? Why did that hook fail? You don't stop until you have an answer. ### **Perks & Benefits** * **Competitive Compensation:** $80,000-$100,000/year. * **High-Impact Work:** Your ideas directly control the spend of massive DTC brands. * **Relentless Innovation:** Work at the cutting edge of AI and Creative Performance. * **Culture of Scale:** Join a team that moves fast, tests constantly, and celebrates the wins. ***High Scale is an Equal Opportunity Employer.*** *We celebrate diversity and believe it’s key to building teams that change the world—one breakthrough campaign at a time.*