Sr. Content Strategist & Copywriter

FULL-TIME | IN-OFFICE | STRATEGY & MESSAGING TEAM As a YCP Sr. Content Strategist/writer, you are responsible for relating each brand’s unique value and communicating its story that converts audiences to think differently to take desired actions in measurable ways. You will work alongside our strategy team to understand a client’s brand, learn their audiences, and then convey branded messaging and story-driven content consistently through every channel to each target audience. Please note, we are only accepting U.S. candidates who want a full-time, in-office role. Here's the plan... Meet your manager, Justin Principal & Chief Strategy Officer Meet Justin In the short term, you will: Establish, systematize and automate YCP’s inbound lead generation process and email/video response followups Re-focus all content on a new YCP website on our audience and the communication of our unique value offering Enhance the YCP brand through better, targeted content for increased engagement across our social channels Create vertical-targeted social, organic, and pay-per-click campaigns that effectively drive leads (ex. recruiting, sales campaign for video, our software platforms, etc.) In the long term, you will: Brand Strategy & Design: Craft headlines and copy for collateral and sales presentations (digital and print) Write mission, vision, value proposition, and positioning statements as well as competitive advantages & brand story Name (company and product) and create taglines for ad campaigns Websites & Digital Marketing Campaigns: Write engaging, audience-focused content across websites, social media channels, email marketing newsletters, pay-per-click ads, and blogs Optimize web content for best search engine performance and keyword ranking Create conversion-focused landing page copy Set up and manage pay-per-click (e.g., Google Adwords) campaigns Manage social media channels to increase brand awareness, further customer engagement, and generate new leads. Analyze and report ROI on campaign performance including SEO, pay-per-click ads, and social media Video: Work in conjunction with the video team to develop scripts and the unique story/message of each video Editorial: Complete editorial review of content pieces, advertising messages, and video scripts Your role requires... What you know: Experience: 3+ years of agency experience in copywriting Bachelor’s degree in communications, journalism, marketing, or related field Inbound certification Skills: Conceptual thinking / problem solving (analytical) Conversion-focused content writing & story writing Strong grammar, creative writing, and editing skills Strong project management and leadership skills Caliper Success Qualities: Job Success High idea orientation High thoroughness High abstract reasoning High empathy High information seeking Culture supporting Urgency External Structure Organization Savvy Relationship Building Are you creative? Love solving challenges? Enjoy working with people? Let's talk. Why you'll ❤ working here: Family-first Our families are a big deal to us, and we know yours is too. At YCP, we enthusiastically promote investment in the people you love most with family-included company events and extra days off for special celebrations (like your birthday). From our 8 AM-5 PM schedule (yes, it's really true) to the sacredness of your weekends, our work-life balance gives you time to spend with those that are the closest to you. Paid Absences We know you need time for rejuvenation. Our paid absence policy protects your downtime with holidays and paid leave to cover vacation, illness, and emergencies. Competitive Pay Compensation is an important part of any role, and we seek to pay you fairly for the value and experience you provide. Wellness We want to help you maintain a healthy lifestyle, so you're always at your best. Our wellness program encourages you to make individual wellness choices based on your needs and goals. Future Savings Take advantage of our 401k and generous company match program to invest for retirement. Professional & Personal Development Growth in your knowledge and mastery of your field will be reflected in your work. That's why we offer opportunities for our team members to develop their skills and continue their education in areas relevant to their career goals. We know you have personal goals you want to achieve. We're committed to helping you create a personal roadmap for reaching those goals, both on and off the job. EXTRA PERKS! + Team development activities + Your celebratory birthday breakfast + Company cookouts + Epic Nerf battles + Lots and lots of Starbucks coffee (and tea)!!