Sr Content Creator

Gap Inc. · Folsom, California · Posted Apr 29
Full-Time
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About this role

About the Role -------------- We’re looking for a Senior Content Creator to lead the creation of high-impact, social-first content that drives engagement and cultural relevance. This is a Senior Manager-level, individual contributor role for a creative who can both execute hands-on and shape the creative direction of the brand across key social platforms. What You'll Do -------------- * Lead creation of social-first content across TikTok, Instagram, YouTube Shorts, and emerging platforms * Concept, script, direct, and oversee production of thumb-stopping content * Partner with influencer, brand, and social strategy teams to deliver brand-right storytelling * Stay ahead of trends and cultural moments to inform real-time and planned content * Analyze performance to optimize creative approaches and evolve content strategy * Test new formats, storytelling techniques, and platform capabilities Who You Are ----------- * A senior, social-native creator with strong creative POV and instincts * Deeply fluent in social platforms, trends, and creator culture * Comfortable owning projects end-to-end and influencing cross-functional partners * Data-informed, highly collaborative, and energized by fast-paced environments

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