Sr. Associate Brand Manager
Dairy Farmers of America · Minnesota ·
Posted Jun 2
Full-Time
About this role
Join our team as a **Sr. Associate** **Brand Manager** and lead the development and execution of key marketing initiatives across our ice cream portfolio. In this hybrid role, you will drive brand strategy, partner cross-functionally, and deliver growth through impactful marketing programs and new product innovation.
**Key Responsibilities:**
* Support and execute comprehensive brand strategies aligned to business goals
* Develop consumer and shopper communications (advertising, packaging, promotions, PR, digital, and social)
* Manage day-to-day relationships with agency partners (advertising, packaging, PR, digital)
* Lead cross-functional teams (marketing, sales, operations) to drive flawless execution
* Partner with sales on market- and account-level programs
* Use data and insights to inform pricing, merchandising, and competitive strategy
* Drive new product development from concept to commercialization
* Support marketing budget management, ROI tracking, and reporting
* Optimize portfolio plans to achieve sales, share, and profit objectives
* Bring ideas to life creating and delivering compelling presentations to internal and external stakeholders.
**Qualifications**
* Bachelor’s degree in marketing or related field (or equivalent experience)
* 5–8 years of experience in brand marketing, category management, sales, or related roles
* Proven experience in new product launch/commercialization
* Strong analytical, cross-functional leadership, and project management skills
* Ability to travel up to 15%
**Benefits:**
* Health and Welfare benefits begin 1st of the month after start date
* 401(k) with company contribution
* Competitive pay
* Paid vacation and holidays
* Career growth opportunities – we promote from within!
* Comprehensive healthcare benefits
* Service recognition and employee rewards
* Employee referral program
* Tuition reimbursement
* Work for dairy farm families
An Equal Opportunity Employer including Disabled/Veterans
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