Social Strategist - Contract

The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client’s social presence across key platforms. This role blends strategic planning with hands-on content creation, crafting compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions. **Responsibilities** * Develop and execute multi-platform social media strategies aligned with brand goals and marketing campaigns. * Conduct audience, competitor, and trend research to inform content direction. * Create and manage content calendars, ensuring a cohesive narrative across channels. * Collaborate with client leads and internal design, animation, and PM teams to support initiatives. * Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.). * Conceptualize original content ideas, campaigns, and storytelling angles. * Ensure all copy reflects brand voice, messaging guidelines, and user intent. * Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions). * Present social strategies, campaign recommendations, and performance insights to clients and stakeholders. * Serve as a trusted advisor on social media trends, platform updates, and best practices. * Identify emerging trends, cultural moments, and engagement opportunities. * Track performance metrics in Hootsuite and generate regular reports. * Analyze insights to refine content strategy, improve engagement, and inform future campaigns. * Conduct A/B tests on copy, hooks, CTAs, and posting times. **Requirements** * B2B experience required. * 5+ years of experience in social media strategy, content creation, or digital marketing. * Strong writing and storytelling skills with a portfolio of social content or campaign copy. * Experience presenting social media strategies and performance results to clients and executive stakeholders. * Proficiency with major social platforms, publishing tools, and analytics dashboards. * Strong understanding of social media KPIs, attribution, and reporting methodologies. * Experience working with social listening and monitoring tools (e.g., Brandwatch, Sprinklr, Meltwater, Talkwalker). * Understanding of SEO principles, creator trends, and social media best practices. * Ability to manage multiple projects, meet deadlines, and adapt quickly to changing priorities. * Ability to travel to Stamford, CT office 1 day per week. * Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred. **Benefits** * This is a contract role through the end of 2026. * Benefits are not offered. * Payment is made via payroll as a temp W-2.