Social Media & Performance Marketing Manager

About Us Sue Spargo is a creative, design-led brand rooted in the art of stitching, storytelling, and craftsmanship. We specialize in wool appliqué, embroidery, and quilting, offering thoughtfully designed patterns, kits, and educational experiences to a passionate global community of makers. Our business blends retail, e-commerce, and education—bringing customers not just products, but inspiration, skill-building, and connection. From our Block of the Month programs to in-store experiences and digital content, everything we do is centered around creativity, learning, and the joy of making. We are a small but highly driven team that moves quickly, values innovation, and believes in creating meaningful, beautiful work that resonates with our audience. What You’ll Be Doing (Travel Required) Content & Social Create and post content across platforms (reels, stories, posts, video, YouTube) Style and capture lifestyle photography that reflects the brand Edit photo and video content using tools like Adobe Creative Suite (Photoshop, Premiere) Keep everything visually consistent and on-brand Stay on top of trends—and know when to use them Video & YouTube Plan, film, and edit video content for YouTube Repurpose long-form video into short-form content (reels, clips, stories) Help grow YouTube as a key content and marketing channel Events & Live Content Capture content at events, trade shows, and in-person moments Lead live coverage and post-event recaps Turn one event into weeks of content Community Respond to comments, messages, and groups daily Help build a community people want to be part of Paid Media & Growth Lead paid social strategy, execution, and ongoing optimization Manage budgets with a focus on efficiency, ROI, and growth Test creative, audiences, and messaging to improve performance Align campaigns with product launches and e-commerce goals Performance & Analytics Track performance across content and paid campaigns Own reporting and key metrics—what’s working, what’s not, and what to do next Turn data into clear, actionable insights Continuously refine strategy to improve results Creators & Influencers Find and work with creators who align with the brand Manage content, timelines, and partnerships Teamwork Work closely with marketing, creative, ecomm, and events teams Help plan launches and campaigns and maintain a content calendar What We’re Looking For 4+ years experience with social media and paid advertising Strong content skills (photo, video, storytelling) Proficient on Mac and comfortable working within that ecosystem Some experience with Adobe Creative Suite (Photoshop, Premiere), preferred Ability to style and capture strong lifestyle imagery Some experience creating and editing video (including YouTube content), preferred Comfortable using data to make decisions and optimize performance Organized and able to manage multiple projects Willing to travel and capture content on-site and after-hours To Apply Send us: Your resume In Addition 1) Share 2-3 examples of content you personally created (reels, posts, or campaigns). Briefly explain your role in each. 2) You’re at a live event with strong customer energy. What content are you capturing and posting that day? 3) Imagine you’re launching a creative program or product. In 3–5 bullet points, tell us: What content you would create in the first week What types of posts or videos you’d focus on How you would turn that content into sales or sign-ups Optional: Include 1–2 example post ideas or captions Pay: From $56,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Employee discount Health insurance Paid time off Retirement plan Work Location: In person