Social Media Manager - LOVB Miami

League One Volleyball (LOVB) · Miami, Florida · Posted Aug 30
Full-Time
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About this role

****About LOVB (League One Volleyball):**** League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.   It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls'  youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.   LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will  connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In  this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women’s sports. ****LOVB MIAMI VOLLEYBALL**** ****Social Media Manager**** ============================ **The club’s voice, often in three languages, every day.  The creator driving energy for LOVB MIA in the city.  The person in the gym with a camera when something worth seeing happens.** ****Department**** Fan Experience and Marketing ****Reports to**** Vice President, Fan Experience ****Direct reports**** None initially; seasonal content contractors and interns ****Key partners**** Marketing Manager; athletes and coaching staff; LOVB league social and content; corporate partners ****Location**** Miami, FL — in‑market, on‑site at all home matches and regular training sessions ****About LOVB and LOVB Miami**** --------------------------------- LOVB Miami Volleyball is League One Volleyball’s professional team in Miami, playing its inaugural LOVB Pro season in 2027. Built from the grassroots up through a network of junior volleyball clubs, LOVB Miami is part of the only professional league in the United States with a fully integrated youth-to-pro ecosystem. The club is shaping a new vision for professional sports in one of the world’s most dynamic markets, built on elite competition, community, and the advancement of women’s volleyball. LOVB Miami is backed by a best-in-class ownership group of experienced operators and passionate volleyball supporters. We are building the first and greatest women’s sports franchise in Miami, with deep resources, a network second to none, and unmatched ambition to be the best. Our ownership group is committed to a franchise that reflects the culture, energy and diversity of Miami: a cultural anchor of the community and an international beacon for women’s sport with deep connectivity to Latin America. This is a founding role. You will help build a professional sports club from a blank page in one of the most competitive and most international sports markets in the country. ****The Role**** ---------------- The Social Media Manager owns the club’s voice and its daily presence across social platforms. You set the channel strategy, run the calendar, publish, capture, edit, and manage the community — and you do it for a roster drawn from eight countries in a city that consumes content in English, Spanish and Portuguese. This is a strategy role and a hands-on production role at the same time. You will be shooting on your phone at practice on a Tuesday and presenting a quarterly channel plan on a Wednesday. The best candidate is a creator themselves, and has a point of view about what makes a professional sports club worth following, including a body of work (personal or work) that proves it. ****What You’ll Own**** ----------------------- ### ****Channel strategy and planning**** * Own platform strategy across IG, TikTok, YouTube, X, Whatsapp,Facebook and emerging channels — what each is for, what success looks like on each. * Build and maintain the content calendar against the season, promotional and partnership calendars. * Define the club voice and hold it consistently, including in Spanish and Portuguese as appropriate. * Set the roadmap for repeatable and impactful content franchises rather than relying on one‑off posts. ### ****Content capture and production**** * Shoot and edit vertical video and stills at training, matches, community events and team activities. * Deliver fast‑turn matchday content: pre‑match, live coverage, highlights, post‑match reaction. * Manage freelance photographers and videographers, and maintain the asset archive. * Work within league content rights, broadcast restrictions and highlight guidelines. ### ****Athlete and team storytelling**** * Build genuine working relationships with athletes and coaching staff, and earn the access that makes content distinctive. * Run the athlete content program — cadence, formats, and personal brand support. * Support athletes’ own channels where it serves both the athlete and the club. * Handle multilingual storytelling with cultural fluency, not machine translation. ### ****Community management**** * Manage daily community engagement, replies, DMs and fan relationships across channels. * Escalate issues appropriately and follow club and league guidelines on sensitive topics. * Identify and cultivate creators, superfans and local voices who can extend the club’s reach. * Collabs, Collabs, Collabs. ### ****Partnerships and commercial integration**** * Deliver contracted partner social assets on time and to spec without eroding the feed’s credibility. * Work with the league on cross‑promotion, platform programs and shared content moments. ### ****Measurement**** * Own social analytics and reporting: growth, engagement, reach, retention and the content decisions that follow from them. * Run structured tests on formats and posting strategy, and report what you learn. ****First‑Season Priorities**** ------------------------------- The inaugural season sets the club’s tone permanently. Priorities include: * All club channels launched, verified, branded and published consistently ahead of season one. * A defined club voice and a documented multicultural content approach. * At least [three] recurring content franchises established and performing. * A working athlete content program with buy‑in from the roster. * A matchday content workflow that reliably delivers within minutes, not hours. * A monthly analytics report that informs the next month’s plan. ****What You Bring**** ---------------------- ### ****Required**** * 3–5 years running social channels for a brand, team, athlete, media outlet or property — including full ownership of a calendar and publishing. * Built and scaled social following on relevant platforms (personal or other brand) * A portfolio of work you personally shot, edited and published. This is required. * Fluency in current platform behavior, formats and trends, and the judgment to know which are worth the club’s time. * Excellent writing and copy instincts, including headline and caption craft. * Availability to work evenings, weekends and holidays, and to be present at all home matches and most training sessions. ### ****Preferred**** * Experience in sports, especially women’s sports or an emerging property. * Knowledge of volleyball — rules, rhythm, and what a good highlight actually looks like. * Experience launching channels for a new team, brand or property. * Graphic design capability in LLMs, Figma, Canva, Adobe, etc.. * Existing relationships with South Florida creators and media. * Professional working proficiency in Spanish and/or Brazilian Portuguese. ****How Success Is Measured**** ------------------------------- * Audience growth and engagement rate across priority channels. * On‑time, on‑spec delivery of partner obligations. * Contribution to ticket and merchandise conversion from social traffic. * Video views, watch time and retention on owned channels. * Consistency and speed of match day content delivery. * Athlete participation in and satisfaction with the content program. ****Benefits**** ---------------- Benefits include medical, dental and vision coverage; 401(k) with company match; paid time off; paid parental leave; team merchandise and ticket allocation. **This is a full-time position based in Miami, Florida. Availability for all home match days, including evenings and weekends throughout the LOVB Pro season, is required.**

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