Social Media Coordinator (Vertical Dramas)

**ABOUT CHANGING LIVES PRODUCTIONS:** Changing Lives Productions is the in-house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online. With over 163 million followers and 45+ billion views across YouTube, Facebook, Instagram, and TikTok, our videos receive more than 1 billion views each month. We produce several hours of original content weekly with messages of compassion, kindness, and altruism that resonate with viewers of all ages. Our stories tackle real-life challenges and deliver powerful life lessons that resonate with global audiences. Founded by Dhar Mann, named the “Moral Philosopher of YouTube” by The New York Times, a Time Top 100 Creator, and ranked #2 on Forbes’ 2025 Top Creators list – our founding principle is simple but ambitious: We’re not just telling stories. We’re changing lives. **BIG PICTURE:** We are seeking a Social Media Coordinator to launch and run the social media presence of Vertical Dramas, our brand-new division of vertical short-form series. These are brand-new YouTube, Facebook, Instagram, and TikTok channels starting from zero, and this is the division's first social media hire - they will own strategy, publishing, community engagement, and audience growth from day one, reporting to the Sr Content & Social Manager. **HOW YOU’LL SPEND YOUR TIME:** * Develop and execute social media strategies across YouTube, Instagram, TikTok, Facebook specifically for Vertical Dramas. * Manage day-to-day publishing, scheduling, optimization, and quality control across social channels. * Create compelling captions, hooks, titles, community posts, polls, and promotional copy designed to drive engagement. * Partner with creative teams to develop high-performing thumbnails, short-form clips, graphics, and platform-specific content. * Monitor social trends, viral formats, memes, sounds, creators, and platform updates to identify opportunities for the brand. * Analyze performance metrics including views, watch time, retention, engagement, shares, follower growth, CTR, and conversions. * Use performance data to recommend changes to content strategy, creative, posting cadence, and distribution. * Develop and execute A/B tests for creative, messaging, titles, thumbnails, hooks, and content formats. * Manage social content calendars and coordinate campaigns around new releases, premieres, partnerships, events, and major brand initiatives. * Engage with the community through comments, polls, questions, and other interactive formats. * Track audience sentiment and surface recurring feedback, requests, and content opportunities to internal teams. * Collaborate closely with Content, Creative, Production, Marketing, Partnerships, and Talent teams. * Develop strategies to increase followers/subscribers, engagement, reach, and repeat viewership across platforms. * Monitor competitors, creators, and entertainment brands to identify emerging best practices and whitespace opportunities. * Prepare regular performance reports highlighting key wins, learnings, trends, and actionable recommendations. * Maintain a consistent brand voice while adapting content and messaging to the unique audience and culture of each platform. **WHAT YOU HAVE:** * Experience with Vertical Drama content is required. * 3+ years of experience managing social media for a media, entertainment, creator, consumer, or digital-first brand. * Strong understanding of YouTube, TikTok, Instagram, Facebook, and short-form video strategy. * Demonstrated ability to grow social audiences and improve content performance. * Excellent copywriting skills with a strong instinct for hooks, storytelling, titles, and attention-grabbing social copy. * Highly knowledgeable about internet culture, Gen Z trends, creators, and rapidly changing social behaviors. * Comfortable interpreting social analytics and turning data into clear creative and strategic decisions. * Strong organizational skills with the ability to manage multiple platforms, campaigns, deadlines, and stakeholders simultaneously. * Experience working with creators, talent, or entertainment IP is a plus. * Familiarity with social publishing, analytics, project management, and content management tools. * A strong creative instinct paired with a test-and-learn, performance-driven mindset. **WHO OVERSEES YOU:** The Social Media Coordinator will report directly to the Sr Content & Social Manager **WHERE IT ALL GOES DOWN:** Our Social Media Coordinator will work remotely from home or personal office and will be required to utilize Dhar Mann Studios time tracking software to log and submit work hours **WHEN THE MAGIC HAPPENS:** The typical work schedule is 40 hours a week, specific times will be discussed during the interview