Social Media, Content and Paid Ads Specialist

Job Overview We are seeking a highly creative and execution-focused Social Media, Content and Paid Ads Specialist to lead content creation, storytelling, and paid social media efforts across the MAF Hospitality brand portfolios (Folino Estate, Vintner's Table, Vintner's Inn and Andrea Folino Boutique). This role is ideal for someone who can both create compelling content and strategically promote it to drive visibility, engagement, leads, and investor awareness. The ideal candidate is comfortable operating independently, traveling to locations for on-site content capture, and turning everyday business activity into engaging brand storytelling. This role combines organic social media management, short-form video production, paid Meta advertising, and performance reporting. Qualifications 2–5 years of experience in social media marketing, content creation, or digital marketingStrong understanding of Instagram, Facebook, LinkedIn, and Meta Ads ManagerExperience shooting and editing short-form video content for social mediaProficiency with content editing tools such as Adobe Creative Suite, Canva, or similar platformsAbility to balance creativity with performance-driven marketing goalsStrong copywriting and storytelling skillsComfortable working on-site and traveling between locations as neededHighly organized, self-directed, and able to manage multiple projects simultaneouslyDuties and Responsibilities Content Creation & Social Media Management Create, schedule, publish, and promote content across Instagram and Facebook Repurpose content for LinkedIn with a focus on professional storytelling and investor-facing messaging Develop engaging content that supports brand growth, expansion announcements, company milestones, and the broader visionMaintain a consistent brand voice and visual identity across all channels Plan and execute content calendars aligned with company priorities and campaigns Photo & Video Production Capture on-site short-form video and photography at MAF locations and events Edit and produce high-quality reels, short videos, photos, and promotional content optimized for social platforms Travel regularly to various locations for content shoots and campaign coverage Stay current with social media trends, formats, and platform best practices Paid Social Media Advertising Manage Meta advertising campaigns across Facebook and Instagram Boost high-performing organic content to increase reach and engagement Build and optimize retargeting campaigns Run lead-generation campaigns for events, weddings, and other business initiatives Monitor ad performance and optimize for cost per result, lead quality, and ROI Community Engagement Provide light community management support by responding to comments and direct messages Escalate customer service or sensitive inquiries to leadership when necessary Help maintain positive brand engagement and audience interaction Reporting & Analytics Deliver weekly reporting on: Content performance Engagement metrics Ad spend and campaign results Leads and inquiries generated Cost per lead/result Use analytics to improve future content and advertising strategy Environmental/Physical Requirements Standing for long periods of timeEssential duties occasional long hours may include weekends and holidaysDuties are performed in both indoor and outdoor settings, with events often taking place in the elements in all four seasons; Events often involve loud musicThe work environment can be loud and busyCapable of lifting materials and/or products up to 50 pounds or more Benefits: PTO and Wellness DaysMedical, Dental, and Vision insurance options401k with company matchCompany dining program/employee discountsClear path for growth and career advancementExcellent opportunity with growing brand