Social Media & Communications Manager

Great Escape Parks · Queensbury, New York · $50,000–$62,400 a year · Posted Aug 27
Freelance
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About this role

***Seven-Month Contract*** **Reports To:** Corporate Director of Social Media and Communications **Location:** Hybrid/remote; must be based in Orlando, FL, or near one of our parks. **Type:** Contract, 7 months: Nov. 2026–May 2027 **Department:** Marketing **About the Role** ------------------ Enchanted Parks is seeking a Social Media & Communications Manager to provide hands-on support for corporate social media, cross-park content coordination, guest communications, and social media operations across the Enchanted Parks corporate channels and eight-park portfolio. This seven-month contract role will manage corporate social media channels, help guide park-level content quality and brand consistency, support campaign and special-project execution, and maintain key social media tools, reporting, and vendor processes during the Corporate Director's leave of absence. The role will also provide light corporate communications support, including guest-facing messaging, internal guidelines, FAQs, and cross-departmental coordination as needed. The ideal candidate is a strong social media generalist with excellent writing, sound brand judgment, organized follow-through, and the ability to coordinate across corporate, park, PR, marketing, and Guest Support teams. **What You'll Do** ------------------ **Social Media** * Manage the Enchanted Parks corporate social media channels, including calendar planning, content concepts, editing, publishing, community management, and guest message response. * Coordinate Enchanted Parks corporate social messaging with Corporate Marketing and PR to ensure consistent, timely communication across departments. * Write creative briefs and coordinate cross-park content execution for shared campaigns, collaborative content, and special projects. * Partner with agency resources as needed to support content production and campaign execution. * Keep park teams on track to execute strategic plans and deliver consistent content through editorial planning, content feedback, and community management best practices. * Review and approve park-submitted content against brand, tone, and quality standards across the portfolio. * Analyze social content, channel performance, brand sentiment, earned media, and social listening data, preparing weekly reports and actionable recommendations for corporate and park teams. * Provide social media subject-matter input into the agency RFP process as needed, such as reviewing vendor content samples or platform capabilities. * Lead the 2027 Social Media Intern recruitment process, including recruitment materials, training programs, role expectations, interview process, and related needs. **Tools & Systems** * Own the monthly budget submissions for social media departmental expenses. * Develop resources for park teams, including training materials, editing templates, and social media toolkits. * Manage vendor relationships for social media platforms such as Dash Social and Talkwalker during the director's leave of absence. * Own social media operational systems and handle administrative coordination for team tools, including managing user access/allocations, supporting basic technical troubleshooting, making minor Airtable build adjustments, etc. * Continue the onboarding and implementation process for ReviewTrackers and Talkwalker during the director's leave of absence. **Communications & Guest Service** * Coordinate with the corporate marketing team on communications initiatives, CSR projects, guest-facing statements, leadership messaging, and cross-departmental announcements as assigned. * Write and distribute corporate-level guidelines and FAQs to internal guest communications teams and Guest Support. * Coordinate with Guest Support on guest service messaging, including maintaining and reviewing messaging templates used across parks. * Serve as the primary point of coordination with Guest Support during critical issues and messaging escalations, including support during the call center transition. * All other duties as assigned. **What You'll Bring** --------------------- * 2+ years of professional social media management and communications experience, ideally within the theme park industry or spanning multiple brands, locations, or properties. * Bachelor's degree in Marketing, Communications, Graphic Design, or a related field. * Strong content judgment with a sharp editing pen; able to assess and give feedback on brand/tone fit quickly. * Comfortable managing community response and guest-facing communication in a fast-moving environment. * Organized and self-directed; able to manage multiple properties' content needs simultaneously. * Familiarity with content calendar/project management tools (Airtable experience a plus). * Strong understanding of current social media trends and emerging platform best practices, with a creative eye for brand storytelling. * Experience managing social media content creators is a plus. Salary Range: $50,000- $62,400 determined by state/location

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