Social Media and Marketing Manager

Overview We are seeking a Social Media and Marketing Manager to lead our marketing efforts and letting the Lansing area community aware of the mental health services we offer Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, and Google My Business to maximize reach and engagement. Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that align with branding guidelines and marketing goals. Monitor social media, respond promptly to comments and messages to foster positive relationships. Analyze digital marketing performance using Google Analytics, Web Analytics, and social media analytics tools; prepare reports to evaluate campaign effectiveness and inform future strategies. Skills Proven experience in social media management, content creation, and digital marketing performance monitoring. Strong proficiency with social media platforms’ management tools such as Hootsuite, Buffer (application), and other scheduling applications. Skilled in graphic design using Adobe Creative Suite (Photoshop, Illustrator) as well as media editing tools for video editing and photo enhancement. Knowledge of social listening techniques and social media communication best practices for effective relationship management. Excellent content writing skills with an eye for proofreading; capable of producing compelling copy that aligns with branding standards.. Strong organizational skills with the ability to manage multiple campaigns simultaneously while maintaining attention to detail. Pay: From $22.00 per hour Work Location: Hybrid remote in East Lansing, MI 48823