Social Media and Marketing Coordinator

Social Media and Marketing Coordinator – By Maxwell Are you a social media-savvy creative with a passion for high-end fashion? By Maxwell, a boutique offering luxury fashion with untapped potential, is looking for a Social Media and Marketing Coordinator who’s ready to take our brand to the next level. What We’re Looking For We’re seeking someone who: Has proven experience managing multiple social media accounts across platforms (Instagram, TikTok, Facebook, etc.) Understands fashion trends, brand voice, and visual storytelling Is confident, independent, and thrives without micromanagement Can consistently create engaging content, grow our following, and drive meaningful engagement Is up-to-date with current social media tools, strategies, and algorithm changes Brings ideas to the table and is ready to own our social presence like it’s their own Is camera-ready, confident, and comfortable being on camera for social media content (this is non-negotiable) Represents a high-end professional image capable of building a strong digital presence that aligns with our brand and is able to model our clothing for our social media audience Key Responsibilities Develop and execute a content calendar tailored to our boutique Manage daily posting, stories, and community engagement across 6–8 accounts and platforms Create visually appealing photo and video content, featuring our product, store, team, and self-presentation when needed Track and report on growth, insights, and engagement Collaborate with our internal team on promotions, new arrivals, and events Identify influencer and local business partnership opportunities Coordinate photoshoots for content creation Line up marketing events for exposure Build our online presence through social media and online boutique sales What You’ll Love Creative freedom in an inspiring, fashion-forward environment The opportunity to shape and grow a luxury brand from the inside Full-time schedule and the chance to work alongside a passionate, supportive team If you’re a go-getter with the vision, style, on-camera confidence, and digital know-how to bring By Maxwell to life online, we want to hear from you. Job Type: Full-time Pay: From $14.00 per hour Benefits: Dental insurance Employee discount Flexible schedule Professional development assistance Vision insurance Experience: Social media management: 1 year (Required) Ability to Commute: McAllen, TX 78504 (Required) Work Location: In person