Social Media and Digital Marketing Specialist

JOB SUMMARY This is a newly created, full-time position responsible for organic content and paid social advertising across three distinct dealership brands under the Charles Barker Automotive umbrella: Mercedes-Benz of Virginia Beach, Charles Barker Used Car Warehouse, and Charles Barker Commercial Van, RV & Truck Center. The right person will be comfortable picking up a phone or a camera to capture raw, authentic footage on the lot one hour, then sitting down to build and optimize a Meta ad campaign the next. You'll manage the day-to-day presence across all social accounts spanning three very different audiences — luxury consumer, value-focused used car buyers, and B2B fleet/commercial decision-makers. Moving fluidly between departments is to this role. You'll be embedded with front-of-house and sales, back-of-house in the shop with our technicians, alongside our detail team, in the lane with our advisors, and any other area pertinent — building the relationships needed to consistently capture what's happening across the dealerships in real time. We’re looking for someone who is energized, and passionate about this work- someone who sees social media and content as an essential, growing arm of our business. Just as important, we are looking for someone who believes in our culture and vision and represents it authentically. KEY RESPONDSIBILITIES Content Creation & Organic Social Shoot and edit short-form video (Reels, TikTok, Shorts) on-site across all three dealerships — inventory walkarounds, employee spotlights, delivery moments, and events at our rooftops. Create engaging, scroll-stopping content across all platforms that keeps our audience engaged and keeps the Charles Barker brand top of mind-not just when someone’s ready to buy Capture content across every department to show the full standard of what makes us the “Obvious Choice for Luxury and Performance” — including but not limited to front-of-house and new arrivals, technicians troubleshooting on the racks in the shop, detail department's process, advisors greeting and assisting customers in the lane — positioning our white glove standards above the competition. Coordinate with sales, service, and management teams across all three locations to source timely content (new inventory, promotions, staff stories, community events). Own the day-to-day posting across Meta Platforms, TikTok, LinkedIn, Google Business Profile, and YouTube for each brand. Build and maintain a weekly & monthly cadence with editorial calendars tailored to each brand's voice — luxury/aspirational for Mercedes, value/friendly for the Used Car Warehouse, B2B/industry-credible for the Commercial Center. Maintain and build on our strong community partnerships across Hampton Roads- collaborating with local businesses and organizations for cross-promotion and joint content development Handle light community management — monitoring and responding to comments and DMs during business hours. Paid Social Advertising Plan, launch, and manage paid campaigns in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager. Run a mix of awareness, website traffic, lead-generation, retargeting, and inventory/catalog campaigns against monthly budgets. Build and maintain retargeting audiences from website visits, video views, and social engagement. Monitor performance and reallocate spend across platforms based on results; report monthly on impressions, cost-per-lead, and campaign outcomes. Run B2B-specific LinkedIn campaigns targeting fleet managers, business owners, and operations decision-makers for the Commercial Center. Strategy & Reporting Deliver monthly paid campaign reports and quarterly organic social analytics reports to leadership Maintain a consistent, recognizable presence and voice for each brand while supporting shared company initiatives Stay current on platform changes, ad formats, and short-form video trends relevant to automotive retail. SKILLS Required 2+ years of hands-on experience running paid social campaigns (Meta Ads Manager required; TikTok and/or LinkedIn Ads a strong plus) with real budget responsibility — not just boosting posts. A portfolio demonstrating short-form video you've personally shot and edited — raw, on-location style, not just polished commercial work. Working knowledge of Meta Business Suite, Instagram/TikTok/LinkedIn native tools, and Google Business Profile. Comfort managing multiple brand voices and multiple accounts simultaneously. Strong on-camera and on-the-floor comfort — this role requires being out on the lot, in the shop, and in the detai