Social Media Advertising Strategist

To support a growing practice, the full-time Social Media Advertising Strategist will develop, execute, and optimize organic and paid social media campaigns for multiple eye care clients while working remotely. Key Responsibilities Develop and execute data-driven social media strategies to enhance audience growth, engagement, and lead generation Plan, launch, and optimize paid social advertising campaigns across various platforms while managing advertising budgets Create engaging social media content that aligns with client goals and ensures compliance with healthcare marketing best practices Required Qualifications 3-5 years of experience in digital marketing, social media management, or paid advertising Minimum 2 years of hands-on experience managing social media accounts and digital marketing campaigns Proven experience creating and optimizing paid social media advertising campaigns Strong knowledge of advertising platforms including Facebook, Instagram, LinkedIn, TikTok, and X (Twitter) Experience using social media management and scheduling tools