SEO/PPC/PPL Specialist

What We're Looking For We're seeking a motivated, analytical, and growth-focused marketing professional who is passionate about helping businesses succeed. Whether your strengths are in SEO, Google Ads, Google Verified (Pay-Per-Lead), or a combination of all three, we're looking for someone eager to learn, collaborate, and deliver measurable results for our clients. The ideal candidate possesses strong problem-solving skills, excellent written communication abilities, and a desire to stay ahead of evolving digital marketing trends. Experience with WordPress and other various CMS platforms, basic website technologies, and digital marketing platforms is preferred, but a willingness to learn and grow is equally important. This position works to develop strategies that increase visibility, generate leads, improve conversion performance, and support long-term client growth. Work will be in the office to coordinate with other team members (no remote applicants will be considered). Primary Responsibilities Include: Search Engine Optimization (SEO) Analyze client websites and identify opportunities for improvement Develop and implement on-page SEO strategies Conduct keyword research and identify high-value search opportunities Optimize website content, service pages, blogs, metadata, internal linking, and user experience Monitor website rankings, traffic, and performance metrics Stay current with search engine algorithm updates and industry best practices Develop local SEO strategies, including Google Business Profile optimization Conduct competitor analysis and identify growth opportunities Prepare and present SEO performance reports and recommendations Collaborate with web designers and developers to improve website performance and search visibility Google Ads (PPC) Create, manage, and optimize Google Ads campaigns Conduct keyword research and audience targeting analysis Write compelling ad headlines, descriptions, and conversion-focused messaging Monitor campaign performance, click-through rates, conversion rates, and return on ad spend Improve Quality Scores through optimization and testing Perform A/B testing of ad copy, landing pages, and campaign structures Manage budgets efficiently to maximize lead generation opportunities Analyze campaign data and identify opportunities for improvement Develop local, regional, national, and industry-specific advertising strategies Create detailed reporting and performance recommendations Google Verified (PPL) Manage and optimize Google Verified and Local Services Ads campaigns Improve lead quality and lead volume through strategic optimization Monitor lead performance, lead quality, booking rates, and conversion trends Ensure business profiles maintain compliance with Google policies and requirements Optimize service areas, business information, and customer review strategies Track and report on campaign performance and lead outcomes Identify opportunities to improve visibility and increase qualified lead generation Work closely with clients to ensure profile accuracy and service alignment General Responsibilities Work collaboratively with team members in an in-office environment Demonstrate genuine care for client success and business growth Protect confidential client information and maintain professionalism at all times Develop strategic recommendations based on performance data and market trends Utilize industry tools such as Google Analytics, Google Search Console, Google Ads, Local Services Ads, CRM platforms, keyword research, SERP tools, and project management systems Adapt strategies proactively based on industry changes and platform updates Maintain accurate records, reporting, and campaign documentation Continuously pursue professional development and marketing education Additional Requirements Strong written and verbal communication skills Excellent attention to detail and organizational abilities Ability to analyze data and make informed marketing decisions Basic understanding of HTML, CSS, and website structure preferred Experience with WordPress or similar content management systems preferred Ability to manage multiple projects and priorities simultaneously Positive attitude, team-oriented mindset, and willingness to learn Entry-level to intermediate digital marketing experience preferred Education We welcome candidates with a Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or related fields. Equivalent professional experience, certifications, or demonstrated expertise will also be considered. More important than a specific degree is a candidate's ability to learn, adapt, solve problems, and contribute to client success. Location This is an in-office position located in Melbourne, Florida. Candidates should reside within Brevard County or the surrounding area and be able to work onsite with our team. Remote applicants, overseas contractors, and freelance-only applicants will not be considered for this role. Grow With Us We're looking for professionals who are passionate about marketing, committed to continuous improvement, and excited to make a meaningful impact for our clients. If you enjoy solving problems, driving results, and working alongside a collaborative team, we'd love to hear from you. Pay: $16.00 - $18.00 per hour Benefits: Flexible schedule Paid time off Application Question(s): Please list 2-3 dates and time ranges that you could do an interview. What interests you about SEO and paid search specifically? What are you hoping to get out of this role over the next 6–12 months? This role starts as a 1099 contractor and is client-facing. Is that something you’re comfortable with? What’s one thing you might do to improve a page that isn’t ranking well? Experience: SEO: 1 year (Preferred) SEO tools: 1 year (Preferred) WordPress: 1 year (Preferred) Ability to Commute: Orlando, FL 32801 (Required) Work Location: In person