Senior Vice President of Marketing

Confidential · New Haven, Connecticut · Posted Jul 23
Full-Time
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About this role

Senior Vice President of Marketing About the Company Join a progressive bank focused on driving growth through innovative marketing, business development, and strategic customer engagement. Industry Banking Type Privately Held About the Role The Company is actively seeking a dynamic Senior Vice President of Marketing to lead their marketing efforts. In this pivotal role, you will develop, manage, and implement comprehensive marketing and business development programs designed to enhance customer engagement and support the organization’s ambitious growth initiatives. You will oversee dedicated marketing and business development teams and will be responsible for executing powerful brand equity, marketing, and communication strategies aligned with the company’s mission and strategic objectives. Your expertise in digital marketing, including social media, content marketing, and online advertising, will be vital in ensuring consistent messaging and driving awareness, engagement, and conversions. Ideal candidates will have a bachelor’s degree in a relevant field and at least 7 years of experience, preferably within the financial services sector. A strong background in communication, exceptional organizational skills, and a thorough understanding of marketing and customer experience management are essential. You should be a strategic thinker, results-oriented, and adept at translating data into impactful marketing strategies. The role also involves managing the company's community engagement initiatives and representing the organization at a variety of events. We are looking for someone who is highly organized, creative, and possesses advanced skills in Microsoft Office. Hiring Manager Title SVP/Chief Lending & Growth Officer Functions Marketing

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