Senior Marketing Manager

**Job Overview:** We are looking for a Senior Marketing Manager with a strong focus on social media strategy, digital content creation, and guest-facing brand engagement. This role will drive the online and in-store presence of Hangout Hospitality Group, ensuring our brand remains fun, engaging, and family-friendly across all platforms. The ideal candidate is highly creative, detail-oriented, and skilled in social media marketing, graphic design, and content development. This role also includes overseeing menu updates and guest-facing graphics to ensure consistency with our brand identity. If you love crafting compelling digital and in-store experiences and know how to sell fun through content and design, we want you on our team! **Responsibilities for Senior Marketing Manager:** * Develop and execute a digital-first marketing strategy to increase brand awareness and engagement. * Create and manage content for social media platforms, including Facebook, Instagram, TikTok, YouTube, Twitter, and Pinterest. * Design and oversee guest-facing graphics, including menus, signage, promotional materials, and in-venue digital content. * Work closely with designers and content creators to develop visually appealing, engaging, and shareable asset or both digital and physical spaces. * Oversee daily social media activity, including posting, community management, and audience engagement. * Plan and execute social media ad campaigns, including budget allocation, targeting, and performance analysis. * Ensure timely and accurate menu updates, aligning with seasonal promotions and branding guidelines. * Collaborate with influencers and brand ambassadors to expand reach and engagement. * Track key social media metrics and analytics, providing insights and recommendations for improvement. * Stay up to date with trends, algorithm changes, and best practices to keep our social presence competitive. * Develop and manage a social media content calendar, ensuring consistent and timely posting. * Monitor brand sentiment and online conversations, responding appropriately to maintain a positive brand image. * Work with internal teams to align social media efforts with promotions, menu changes, and seasonal campaigns. * Test and optimize content for maximum reach, engagement, and conversions. * Other duties as assigned. **Requirements for the Senior Marketing Manager** * BA in Marketing, Communications, Graphic Design, or related field preferred. * 3+ years of hands-on experience in social media marketing and graphic design. * Strong knowledge of social media platforms, algorithms, and advertising tools. * Proven experience growing engagement and brand presence through digital marketing. * Skilled in content creation, copywriting, and storytelling for social media. * Experience with Adobe Creative Suite, Canva, or similar design tools. * Strong design and layout skills for guest-facing graphics and print materials. * Highly organized, with the ability to manage multiple platforms, design projects, and deadlines simultaneously. * A passion for fun, family-friendly entertainment, and creating engaging experiences online and in-store. **HANHHG**