Senior Manager, Marketing Analytics

A company is looking for a Senior Manager, Marketing Mix Modeling Analytics. Key Responsibilities Partner with external vendors and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights Translate complex analytical findings into clear, compelling narratives and strategic recommendations for senior leadership Design and apply causal inference methodologies to isolate incremental impact and inform decision-making Required Qualifications Bachelor's degree in Business, Analytics, Statistics, or related field; advanced degree a plus At least 5 years of experience in advanced analytics preferred Robust understanding of causal inference methodologies Hands-on knowledge of running incrementality studies Strong familiarity with MMM validation techniques and full-funnel marketing channels