Senior Manager, Influencer Marketing

### Senior Manager, Influencer Marketing tarte cosmetics is seeking a dynamic, creative & strategic Senior Manager of Influencer Marketing to join our team! This role is ideal for someone passionate about beauty, trends & social media who thrives in a fast-paced environment and brings deep expertise in creator casting, talent partnerships, and contract negotiations. You will play a key role in supporting tarte’s influencer marketing strategy, managing high-impact creator partnerships, and strengthening tarte’s influencer ecosystem across platforms. This position places a strong emphasis on talent strategy, creator relations, and operational excellence within influencer marketing. ### Responsibilities ### Influencer Strategy & Leadership * Support the development and execution of influencer marketing strategies that drive brand awareness, engagement, and cultural relevance. * Partner closely with the Executive Director and cross-functional teams to support long-term influencer strategy aligned with brand priorities, launches, and evergreen initiatives. * Guide and support team members across influencer, partnerships & events, helping ensure strong execution and workflow efficiency. ### Creator Partnerships, Talent Agencies & Negotiations * Identify, research, cast, vet, and brief influencer and creator partners across all tiers, with a strong focus on talent alignment and brand fit. * Lead and support influencer contract negotiations, including deliverables, usage rights, exclusivity, timelines, and pricing, ensuring alignment with brand objectives. * Manage day-to-day relationships with talent agencies and management companies, supporting campaign execution and long-term creator partnerships. * Continuously scout and identify emerging talent, tastemakers, and makeup artists to keep tarte at the forefront of the creator landscape. * Support internal processes around contracts, compliance, timelines, and approvals. ### Campaign Execution & Programming * Support the end-to-end execution of influencer campaigns, including casting, briefing, coordination, and post-campaign performance review. * Collaborate cross-functionally with social, brand, digital & PR teams to integrate influencer programming into broader brand moments. * Track campaign performance and leverage influencer analytics, competitive research, and trend insights to inform recommendations and optimizations. ### Gifting, Mailers & Community Building * Support tarte’s gifting strategy, including creative ideation, influencer selection, audience segmentation, and mailer execution. * Assist in developing gifting programs that help nurture strong creator relationships and long-term brand affinity. * Support ongoing influencer outreach, seeding, and community-building initiatives in partnership with cross-functional teams. ### PR & Events * Support PR initiatives by providing influencer insights and creator-led angles that complement product storytelling. * Collaborate on key industry and brand moments to inform influencer participation in events, activations, and experiential opportunities. * Support influencer coordination for brand and corporate events, ensuring alignment with broader brand goals. ### Qualifications * 7-8+ years of experience in influencer marketing (in-house or agency); beauty industry experience strongly preferred. * Proven expertise in casting creators, negotiating influencer contracts, and managing talent partnerships. * Strong existing relationships with influencers, creators, and talent agencies. * Deep understanding of social trends, the creator economy, and digital-first brand building. * Experience supporting or leading influencer teams in a fast-paced, highly creative environment. * Highly organized, strategic, and proactive with strong attention to detail. * Excellent communication and relationship-building skills across internal teams and external partners. **Our Perks:** * Salary range: $110,000-130,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education) * Medical, dental, vision, 401K plan & access to health & wellness programs * Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more * Makeup gratis, employee discount on tarte.com, team give back initiatives * Friendly, fun, creative & collaborative work environment