Senior Manager, Global Campaigns

Senior Manager, Global CampaignsBaswareReady to join the clear market leader and help pioneer the future of Invoice Lifecycle Management. At Basware, we didn’t just create the electronic invoice—we revolutionized how the world’s largest organizations manage, automate, and control their Accounts Payable operations. With over USD $10 trillion in invoices processed globally, Basware ensures compliance, eliminates errors, and prevents fraud across jurisdictions. Recognized by Gartner, Forrester, and IDC as the #1 solution in our category, we’re trusted by 6,000+ customers worldwide.As governments mandate e‑invoicing and compliance across more countries, the market is hotter than ever—and Basware is leading the charge. Now, we’re scaling fast and expanding our reach. This is your opportunity to join a global leader and shape the future of enterprise finance transformation.We are now seeking a Senior Manager, Global Campaigns —an experienced, data‑driven marketer with a proven track record of developing and executing high‑performing, integrated marketing campaigns in a matrixed, international B2B SaaS marketing organization. The role is responsible for the strategic planning and development of scalable programs to drive demand for the business and its growth goals and reports into the Director, Global Campaigns.Senior Manager, Global Campaigns leads the development of marketing campaigns, including defining the end‑to‑end marketing strategy and mix for those programs, with a global‑first, scalable mindset. This individual acts as a strategic marketing partner for sales leaders. The role works closely with the rest of the marketing and wider teams to plan, develop, execute, measure and optimize multi‑channel demand generating campaigns, across the full marketing mix, in alignment with global and/or regional priorities and targets.Key Responsibilities Take ownership for end‑to‑end planning and development of marketing campaigns. Ensure these campaigns are aligned to strategic directionBuild out global campaigns strategy and programs that deliver scalable, sustainable results across all our markets, focusing on pipeline generation, pipeline quality and sales cycle accelerationEnsure all global campaigns are insight‑driven, audience‑led, aligned to our ICP and supportive of our global strategy and growth objectivesCreate a cross‑functional program approach for demand generation engaging sales, product and other relevant stakeholders to create a unified approach to our growth effortsBe a trusted partner and foster strong working relationships with Sales teams to ensure marketing activities are delivering on sales objectives. Align marketing activities to sales territory plansDrive annual and quarterly planning to ensure campaigns and activities are of an optimal channel mix, have clear deliverables, drive maximum ROI and ultimately create the pipeline requiredPlay a role in developing a common set of KPIs by which the wider marketing organization will measure success in demand generation, including pipeline quality metricsSlice, dice, and analyze data to create a segmented approach to drive engagement across multiple audiences and buyer/user personasEnsure that the demand generating activities can consistently deliver leads into the MDR function, at a level that ensures we meet our MQL targetsIdentify and test new initiatives and tactics, and collaborate with Proposition Marketing to continually think of new global campaignsCreate a testing framework, and identify and test new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize resultsReporting, budget and data managementIn depth understanding of ROI from demand generation activities and continuously drive optimizationCan create opportunities to meet with customers and prospects on a regular basis metrics, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plansQualificationsBachelor’s degree in Marketing, Business, or related field5+ years of experience in B2B marketing, with an end‑to‑end focus on Global Campaign managementProven track record…