Senior Manager, ADCETRIS Integrated Marketing and Operations

**ROLE SUMMARY** Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, we're translating cutting-edge science into market-shaping impact. Here, you'll partner with exceptional colleagues across scientific, medical, and manufacturing teams, backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage, excellence, equity, and joy, you'll have the opportunity to stretch your skills and build a career that evolves with you—across teams, roles, and the Pfizer enterprise. **Join us to make history — for patients, for their families, for the future.** At Pfizer, our vision is a world where people with cancer live better and longer lives. Together with the Hematology-Oncology community, we are dedicated to making meaningful change for people living with blood cancers. Pfizer has over a decade of experience in Hematology-Oncology, with nine approved medicines available in over 80 countries in 18 indications that have reached over 239,000 patients worldwide. Our medicines treat the main types of blood cancers, including MM, chronic and acute leukemias, and lymphomas, spanning all three of our core scientific modalities: antibody-drug conjugates (ADCs), bispecific antibodies, and small molecules. Our long-standing relationships with the blood cancer community are imperative to our work. We partner with organizations around the world to better understand and support the unique needs of patients living with blood cancers. Our collaborations with patients shape our work and enable us to optimize access to care in the communities we serve. Adcetris is a foundational Hematology/Oncology brand with eight approved indications across both B-cell and T-cell lymphomas. The Senior Manager, Adcetris Integrated Marketing and Operations will join a highly talented marketing team and serve as the integrated operating lead across the brand. This individual is accountable for: * Leading Adcetris OPEX planning, forecasting, tracking, reconciliation, and budget governance across the marketing team. * Driving end-to-end congress strategy and execution, including logistics, booth design, material development, stakeholder coordination, onsite readiness, and post-congress closeout. * Serve as the primary coordinator for AOR operations, including weekly status agendas, integrated timelines, action tracking, budget visibility, and administrative support for scope management, in partnership with the Adcetris HCP Lead and DTC Lead, who retain strategic and functional ownership of agency workstreams. * Supporting POA, Strategic Plan, and Tactical Plan execution through integrated planning, project management, and performance tracking alongside OP and Tactical Leads. The role requires strong commercial execution expertise, financial acumen, congress and project management capabilities, and demonstrated success leading complex cross-functional initiatives in a matrixed environment. The successful candidate will create structure and accountability while enabling functional leads to retain strategic ownership of their respective workstreams. This position will report to the Sr Director, US Adcetris Marketing Team Lead within US Oncology. **ROLE RESPONSIBILITIES** Integrated Marketing & Operations * Lead the Adcetris integrated operating cadence, including supporting POA planning, Strategic and Tactical Planning, execution tracking, and business reviews. * Coordinate cross-functional planning and execution across Patient Marketing, HCP NPP, Personal Promotion/P2P, HCP Strategy and Lifecycle Management, Medical, Sales, Analytics, Finance, and agency partners. * Develop and maintain integrated project plans that connect priorities, owners, timelines, review milestones, budgets, risks, and dependencies across workstreams. * Maintain cross-functional action, risk, and dependency visibility and drive follow-up through reliable closure. * Coordinate selected brand operating forums, including agendas, pre-reads, decisions, action items, and progress tracking. * Connect performance reporting and operational insights to execution adjustments, optimization recommendations, and resource decisions. * Support leadership communications and business reviews by integrating progress, performance, budget, risks, and decisions into concise updates. * Develop scalable tools and processes that improve workflow, prioritization, accountability, and on-time delivery without duplicating functional strategic ownership. Congress Planning & Operational Execution * Lead development and operational execution of the integrated annual congress plan, in partnership with the HCP, P2P and DTC leads, Sales, Medical, Legal, Regulatory, Congress Operations, Procurement, Finance, and agency partners. * Own end-to-end execution for priority national and regional congresses, including objectives, timelines, budgets, registrations, housing, meeting logistics, sponsorship deliverables, shipping, staffing, and onsite readiness. * Lead booth planning, design, production, installation, and onsite execution based on the customer strategy and objectives established by the HCP and DTC leads. * Coordinate the development, review, approval, production, inventory, deployment, and expiration management of congress materials. * Maintain congress workplans, decision logs, action items, dependencies, and risk mitigation plans; escalate issues early and drive timely resolution. * Partner with functional owners and Analytics to define congress success measures, capture insights, and identify recommendations for future optimization. * Lead post-congress reconciliation and closeout, including budget review, material disposition, agency follow-up, and documentation of lessons learned. OPEX Planning & Financial Management * Serve as the Adcetris marketing team OPEX lead and central point of coordination for brand-wide budget management. * Lead annual and periodic budget planning, phasing, forecasting, tracking, reconciliation, and variance reviews across marketing workstreams and shared brand activities. * Maintain a clear and current view of planned, committed, invoiced, accrued, and remaining spend by workstream and agency. * Facilitate regular budget reviews with marketers, Finance, Procurement, and agency partners; proactively identify risks, efficiencies, and potential resource trade-offs. * Coordinate statements of work, purchase orders, change orders, invoice tracking, accrual inputs, and year-end close activities with appropriate partners. * Establish consistent budget tools, assumptions, naming conventions, and operating routines across the team. * Provide budget recommendations to the Adcetris Marketing Team Lead to align resources with brand priorities and expected business impact. Agency Operations * Lead coordination of the Adcetris weekly status calls, including setting agenda and maintaining action and decision logs, owners, timelines, dependencies, and follow-up through completion. * Create and manage integrated agency timelines to improve visibility across deliverables, review cycles, production requirements, launch milestones, and congress activities. Across Brand Activities * Coordinate content maintenance activities, including label-related updates, piece expirations, inventory needs, and replacement planning, in partnership with tactic owners. * Identify operational bottlenecks and implement solutions that improve speed, quality, cost management, and collaboration. * Build effective partnerships with Marketing, Medical, Legal, Regulatory, Finance, Procurement, Sales, Training, Analytics, Congress Operations, and agency teams. **BASIC QUALIFICATIONS** Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. * BA or BS required; 6+ years of pharmaceutical, biotechnology, healthcare marketing, or relevant commercial experience. * Substantial commercial execution, integrated marketing, congress management, project management, and cross-functional team leadership experience. * Demonstrated experience managing complex budgets, forecasts, agency scopes, purchase orders, and financial reconciliation. * Proven ability to manage multiple concurrent workstreams, stakeholders, agencies, deadlines, and review requirements with high attention to detail. * Comfort with ambiguity and complex white-space environments; ability to create clarity, structure, accountability, and reliable follow-through. * Pharma Industry and Oncology Business Knowledge: Understands trends in health care and pharmaceuticals; customer and stakeholder landscape, competitive dynamics, regulatory and access environment, delivery systems, channels, and sources of business in the US and/or developed markets. * Research & Analytics: Demonstrates understanding of analytic tools and methods and the ability to connect performance insights to execution and investment decisions. * Collaboration: Works effectively within teams and across organizations; shares responsibilities and credit; demonstrates urgency, ownership, and openness to diverse perspectives. * Influencing & Communications: Clearly articulates priorities, expectations, decisions, risks, and action plans; communicates effectively across levels and with external partners. * Prioritization: Ability to align resources and investments to the highest-value brand priorities and recommend trade-offs when required. * Agility: Adapts style to the situation, empowers partners, encourages test-and-learn approaches, and drives continuous