(Senior) Director, Influencer Marketing

**The Role** ------------ We’re looking for an experienced **(Senior)** **Director** to lead our**influencer marketing team** and own our **global creator strategy** from  our New York headquarters. In this role, you’ll ensure HelloFresh remains a pioneer in the creator economy—while setting the vision for the next phase of innovation. You’ll combine deep expertise in **influencer marketing** and **performance-driven paid media** to elevate our global programs, scale our operations, and ensure best-in-class creator content reaches millions of customers around the world. You’ll be responsible for identifying scalable opportunities, optimizing cross-market performance, and driving measurable impact. You’ll collaborate with local market teams across all continents and report directly to our **Global VP of Marketing**. **What you’ll do** ------------------ * Lead and evolve HelloFresh’s global influencer marketing strategy, setting best practices and scaling successful models across all markets. * Own a pipeline of central projects across automation, paid content amplification, onboarding of nano and micro influencers, data enrichment and AI. * Own and grow our global creator programs, from ambassador communities to paid partnerships, co-branded campaigns and content utilisation across paid and organic channels. * Drive performance by integrating influencer content into the full marketing funnel—including amplification, darkposting, and partnership ads. * Partner with local and central teams to guide execution, optimize budget allocation, and track performance across channels and countries. * Develop global frameworks, tooling, and playbooks to streamline operations, reduce inefficiencies, and scale with consistency. * Negotiate global partnerships, lead agency relationships, and foster a diverse, high-performing creator ecosystem. * Monitor trends, platforms, and creator innovations to keep HelloFresh at the forefront of the creator economy. * Be the face of the channel for our local and central senior leaders and advocate for it in performance reviews, budgeting sessions and leadership meetings. **What you’ll bring** --------------------- * 7+ years of experience in influencer marketing, with proven success in a global or multi-market leadership role. * Deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube, and Twitch. * Strong track record of performance-oriented influencer campaigns and experience integrating creators into paid media strategies. * Experience managing international teams or stakeholders and scaling marketing programs across diverse regions. * Exceptional communication and stakeholder management skills, with the ability to align central and local priorities, and provide easy-to-digest information for central and local leaders. * A data-driven mindset: you’re comfortable working with performance metrics, budget reports, and media effectiveness analyses. * Fluent in English; additional languages are a plus. **What we offer** ----------------- * Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role * Generous PTO, including sabbatical, and parental leave of up to 16 weeks * Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment * Tuition reimbursement for continuing education (upon 2 years of service) * Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor\_) * Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+ * Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain **Are you up for the challenge?** --------------------------------- Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.  New York Pay Range$270,000—$290,000 USD