Senior Digital Marketing Strategist

Our client is a rapidly growing e-commerce company looking for a creative and analytical Senior Digital Marketing Strategist to elevate their online presence and drive customer acquisition. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. This role requires a deep understanding of digital marketing trends, data analysis, and a passion for creating engaging customer experiences. You will work closely with the marketing team to define strategies, optimize campaigns, and measure ROI. This position is based in our dynamic office in **Columbus, Ohio, US**. Responsibilities: Develop and implement data-driven digital marketing strategies to achieve business objectives. Manage and optimize SEO and SEM campaigns for maximum visibility and lead generation. Oversee social media strategy and content calendar to increase brand engagement and community growth. Design and execute effective email marketing campaigns, including automation and segmentation. Collaborate with content creators to develop compelling marketing collateral and website copy. Analyze campaign performance using tools like Google Analytics and provide actionable insights for improvement. Conduct market research and competitor analysis to identify new opportunities. Manage digital advertising budgets and ensure optimal allocation of resources. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Work with the product and sales teams to ensure brand consistency and effective messaging. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 5 years of experience in digital marketing, with a proven track record of success. In-depth knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing. Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, HubSpot, Mailchimp). Strong analytical and problem-solving skills with the ability to interpret data and generate insights. Excellent written and verbal communication skills. Experience with A/B testing and campaign optimization. Ability to manage multiple projects simultaneously and meet deadlines. Creative thinking and a passion for innovation in digital marketing. This is an exciting opportunity to make a significant impact on our client's brand and growth trajectory.