Senior Content Marketing Specialist

This role will develop compelling, audience-first content that builds awareness, strengthens the Icertis brand, and reinforces the company as a leading voice in contract intelligence and enterprise AI. You’ll turn complex topics into clear, interesting stories across multi-media formats, from original research and thought leadership to social content, video series, reports, ebooks, and emerging content experiences. This isn't a role to simply fill a content calendar. We're looking for someone with strong editorial instincts who understands what makes a story interesting, knows how to find the angle others miss, and is excited to experiment with new formats and AI-enabled ways of creating content. #LI-RS1 * Develop high-impact, top-of-funnel content designed to build awareness, engagement, and market authority. * Create and manage content across traditional and emerging formats and channels, delivering seamless experiences that align with how audiences consume digital information today. Help develop recurring editorial franchises and video-first content that audiences recognize and want to follow. * Partner with subject matter experts and executives to translate their expertise into distinctive, accessible content. * Use audience insights, search trends, social listening, and performance data to identify topics and formats with the greatest opportunity for engagement. * Optimize content for traditional search as well as AI-powered discovery and answer engines. * Repurpose strong ideas intelligently across channels rather than creating one-off assets. * Use AI and other emerging tools to accelerate research, ideation, production, optimization, and content repurposing while maintaining strong editorial judgment and quality. * Measure content performance and continually refine our approach based on what resonates with audiences. * 3 + years of experience in content marketing, editorial, journalism, communications, or a related field, preferably a B2B environment. * Exceptional writing, editing, and storytelling skills. * Experience developing content across multiple formats, including blogs and long-form written content. * A strong understanding of how content needs to change by channel and audience. * Experience collaborating with creative teams on visual storytelling and video content. * Curiosity about AI and demonstrated experience using AI tools to improve the content development process. * Baseline understanding of SEO and emerging AEO/GEO practices. * Comfort working in a fast-moving environment, managing multiple projects, and moving from idea to execution quickly. * Strong judgment and the confidence to challenge an idea when there is a more interesting way to tell the story. **Salary range and description:** Min $90,000 - Max 140,000 USD per year plus an 8% annual bonus target *Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target and an equity component is included in the compensation package.* **Our Commitments:** * Icertians (employees) and their family's physical, mental and financial health and wellbeing * Turbocharging Icertians careers * Making a social and environmental impact in our communities * Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers * Generous holidays including the 4th of July week off – paid * Free professional and leadership coaching * Annual personal development allowance **What we offer:** * Robust medical (physical & mental vision and dental benefits * Employee assistance program (EAP) * Equity (RSUs) and shared ownership in the company * Generous 401K match * Flexible work environment * Paid maternity and paternity leave * Generous holiday and PTO program * CaaS (coaching as a service) * Annual personal development allowance * 7 Days for Humanity – 7 paid volunteer days annually * Global and regional DEIB steering committees, employee resource groups (ERGs) * Global DEIB training programs and guest speakers throughout the year Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.