Senior B2B Marketing Specialist - Enterprise Saas

You've proven you can execute B2B marketing. Now own the strategy. After 3+ years driving campaigns and generating leads, you're ready for a leadership role where your decisions shape the market narrative. Join us as a Senior B2B Marketing Specialist to own positioning for AI solutions in enterprise. Lead strategy, build positioning, measure impact. **Role Overview** This is your leadership opportunity. You've spent 3+ years learning B2B marketing execution. Now it's time to own strategy. As our Senior B2B Marketing Specialist, you'll be responsible for our go-to-market strategy, marketing positioning, and integrated campaign execution for enterprise AI solutions. You’ll work directly with sales and technical leaders, and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy, not another manager-level position. This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If you've executed campaigns, generated leads, and are hungry to own strategy, this is your next move. **What You'll Own (Strategic Leadership)** **Marketing Strategy & Positioning** * Own our go-to-market positioning for AI and Agentic solutions * Develop deep understanding of buyer personas, journey, and pain points * Translate technical complexity (AI, ML, automation) into business value for enterprise buyers * Create differentiated messaging that resonates with C-suite and technical decision-makers * Partner with sales on ideal customer profile and account strategy * Refine strategy quarterly based on market feedback and competitive moves **Content Strategy & Thought Leadership** * Build and own content strategy that establishes Integrant as enterprise AI expert * Produce or lead creation thought-leadership articles, case studies, white papers, webinars, video content * Manage content calendar and editorial calendar * Collaborate with technical SMEs: translate complex AI concepts into compelling narratives * Establish company as credible voice in enterprise AI/automation space * Maintain high standards for quality, accuracy, consistency across all communications * Guide and mentor junior team members on content creation **Integrated Campaign Ownership** * Plan and execute integrated B2B campaigns targeting enterprise prospects * Own campaigns from concept → messaging → asset creation → launch → optimization → reporting * Coordinate across channels: LinkedIn, email, paid media, webinars, events, partnerships, sales enablement * Lead cross-functional execution with internal teams and external partners * Create compelling campaign narratives that connect positioning to buyer needs * Measure and optimize campaigns for quality leads, not vanity metrics **Demand Generation & Pipeline Impact** * Focus on generating qualified leads and pipeline influence (not just brand awareness) * Define and measure metrics: target account engagement, MQL quality, SQL conversion, pipeline influence * Build repeatable demand generation engine that scales * Continuously analyze performance and optimize based on data * Establish feedback loop with sales to assess lead quality and refine targeting * Report monthly on marketing metrics, pipeline influence, and ROI **Leadership & Cross-Functional Collaboration** * Partner with sales leadership on alignment and strategy * Collaborate with technical SMEs (engineers, product) to understand and market solutions * Manage external partners: agencies, freelancers, vendors * Communicate strategy and wins internally and externally * Represent marketing in cross-functional meetings and leadership discussions. **The Opportunity (Why This Role Matters)** Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves. You'll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics, no BS—real business impact. You'll own autonomy: This isn't a manager-level position where you execute someone else's strategy. This is YOUR role. You set the strategy, you measure results, you own wins and learnings. **Requirements** * Experience marketing AI, ML, automation, or advanced technology solutions * Experience in regulated industries (biotech, medical devices, finance, manufacturing) * Account-based marketing (ABM) or enterprise marketing background * Leadership experience: mentored junior marketers or managed projects * Comfort with marketing automation platforms (HubSpot, Marketo, Pardot) * Familiarity with intent data and marketing intelligence tools * Public speaking, podcast, or thought-leadership background * Experience with B2B SaaS GTM (go-to-market) strategy * Unique ability to speak "engineer" and "buyer" fluently **Benefits** Salary: $85,000–$120,000 annually * Good-faith estimate based on experience, qualifications, and role scope * California SB 642 compliant * Actual offer within range based on background and impact