Search Engine Marketing (SEM/SEO) Specialists

Job Information Industry Communications Work Experience 3-4years Salary $4-7 per hour Job Description The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as the other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing Team in order to maximize ROI, drive traffic, and customers. Responsibilities Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepanciesOptimize copy and landing pages for paid search engine marketing campaignsPerform ongoing paid keyword discovery, expansion and optimizationResearch and analyze competitor advertising links Requirements Proven SEM experience and success managing PPC campaigns across Google, Yahoo and BingWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingExperience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsWorking knowledge of HTML, CSS, and JavaScript development and constraintsRequired Software Used: Google Ads, Wordstream, Google Analytics, Bing Ads